As part of its Experiential Learning initiative, SZABIST University Islamabad Campus hosted an insightful guest speaker session for MBA and Executive MBA (EMBA) students on the topic “Strategic Marketing in the Age of Disruption.”

The session was delivered by Mr. Abdullah Ishtiaq, Head of Strategic Operations at SHIBLI, who shared powerful industry perspectives on how marketing strategies are evolving in today’s rapidly transforming business environment.

Mr. Ishtiaq discussed the fundamental shift from traditional oligopolies to dynamic business ecosystems, highlighting how established strategies are being challenged by disruptive forces. Key areas of discussion included:

• The rise and dominance of connected product ecosystems
• The emerging autonomy divide in markets
• The growing role of Generative AI in customer empowerment
• How technology is reshaping consumer expectations and strategic decision-making

The session encouraged critical thinking and strategic reflection, offering students real-world insights into disruption, innovation, and future-ready marketing approaches. Through interactive discussion and practical examples, students gained a deeper understanding of how organizations must adapt to remain competitive in an era of constant change.

The event proved to be highly engaging and thought-provoking, reinforcing SZABIST Islamabad’s commitment to industry-integrated learning and preparing business leaders for the challenges of the digital economy.