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Webinar on Impact of Experiential Marketing on “Consumer Behavior & Perception” was held on 12-Dec-2020. Students of BBA (Marketing Specialization) attended the session. Guest Speaker for the session was Mr. Imran Raees (CEO / Owner Rewayat Restaurant Chain).
Mr. Imran Raees is a Successful Entrepreneur & SZABIST Alumni having over 12+ years of experience in business management and leadership.
The session started with the introduction leading to modern Marketing and Branding strategies adopted by Rewayat Restaurant Chain. He highlighted the impact of Digital and Social Media Advertising on Consumer Perception / Behavior. Later, he also discussed the challenges Food Sector currently facing during the Covid’19 pandemic and also shown few visual promotional Advertisements of Rewayat as well. Rewayat Restaurant Chain comprises of 05x branches (G11, Centaurus Mall, Giga Mall, Hunza, Cloud Kitchen at Satellite Town, Rwp).
In the end, students asked several questions relating to the Pros & Cons of new venture startups, business developments, marketing/branding tactics, and Customer Relationship Management.