In I8-markaz Islamabad many new business facilities are opening (Commercial Plazas). A retail Environment observational trip was arranged by Mr. Bilal Ahmad, for students of the Retail Management course of BBA-4A and BBA-4B on Friday 17th May 2024.

An observational study trip’s purpose was to apply Analysis of Trading Area and Site Selection concepts in I-8 Markaz Islamabad for their hypothetical store concept. Effectively conduct short surveys or interviews to gather qualitative data on consumer preferences, habits, and satisfaction levels. Systematically analyze competitors in terms of their size, offerings, pricing, and promotional strategies, gaining insights into competitive advantages and market gaps. Assess and rate potential retail sites based on criteria such as location, accessibility, neighboring stores, and suitability for the intended retail format, aiding in strategic decision-making for retail expansion or setup.