On May 14, 2024, Dr. Khansa Zaman and Mr. Amer Riaz Qureshi organized a seminar on “Navigating Markets: Harnessing Geo Marketing for Strategic Success.” Mr. Aaqib Javed, Executive Geo Marketing & Analytics at PTCL Group, was invited as a speaker for an insightful session.

Currently serving as the Executive of Geo Marketing & Analytics at PTCL Group, Mr. Javed brought his experience from leading telecom companies like Ericsson, Huawei, and Jazz. His presentation covered a range of topics including the evolution of geo-marketing, effective strategies, and future trends.

MBA students gained valuable insights into how geo-marketing can optimize ICT performance and drive strategic success. A special thanks to Mr. Javed for sharing his expertise and inspiring our students.