The MBA program at SZABIST University Islamabad conducted an engaging experiential learning activity, where students presented innovative business strategies focused on reviving discontinued or “dead” brands in Pakistan and selected international markets.

As part of this advanced business simulation, students were challenged to analyze market dynamics, consumer behavior, and competitive landscapes in order to design viable re-entry and global expansion strategies for previously discontinued brands. The activity encouraged critical thinking, creativity, and strategic decision-making in real-world business contexts.

Each student group developed comprehensive revival plans tailored to different international markets, demonstrating strong competencies in marketing strategy, global business analysis, and brand repositioning. The proposals reflected in-depth research, innovative thinking, and practical understanding of how brands can be reintroduced successfully in evolving global markets.

The session was conducted under the supervision of Zoya Wajid Satti, who guided students throughout the process and encouraged them to apply theoretical knowledge to complex, real-life business challenges.

This experiential learning initiative provided students with valuable exposure to global business strategy development and strengthened their ability to think critically and entrepreneurially. By working on real-world inspired case scenarios, students enhanced their analytical, marketing, and problem-solving skills.

The activity reflects SZABIST Islamabad’s commitment to fostering innovation, entrepreneurship, and applied learning, preparing students to succeed in dynamic and competitive global business environments.