Industrial Visit to Murree Brewery

Department of Management Sciences organized an Industrial Tour for students of BBA 7 & 8 (Marketing / Supply Chain Management) to Murree Brewery, Rawalpindi on 14 Dec 2024. Management of Murree Brewery warmly welcomed students and briefed them on the introduction/history of Murree Brewery along with the supply chain, sales & marketing strategies at Murree Brewery. Later, the students were given a chance to view the entire production process and were briefed on quality management processes at Murree Brewery.

The Visit intended to emphasize on the importance of knowledge sharing between Academia & Industry and was highly appreciated by Dr. Shazia Akhtar (HOD Management Sciences) and Dr. Shumaila Zeb (Program Manager BBA). The visit was conducted under the supervision of course instructor Mr. Omer Ijaz.