Guest Speaker Session on Digital Marketing, Challenges and Success in Business

The Department of Management Sciences at SZABIST University, in collaboration with their course instructor, Mr. Syed Shahwar Hussain, orchestrated a Guest Speaker event on Digital Marketing on January 6th, 2024. The target audience comprised MBA and EMBA students.

The session featured Mr. Kashif Joseph, the CEO of SK Business Solution (a Digital Marketing and BPO company), and the former Head of Academics at the National Incubation Center, Islamabad. The primary objective of the event was to cultivate the mental acumen of students by educating and involving them in digital marketing activities. These activities were envisaged to actively contribute to refining their understanding of contemporary marketing trends and elucidate how digital marketing could chart the course for business success. Furthermore, the initiative aimed to enhance students’ capacity through experiential learning.

The guest speaker, drawing on his industry expertise, inspired the students by underscoring the imperative of digital marketing. He urged them to actively engage in skill-building activities, emphasizing their role in contributing to overall development. He particularly encouraged participation in various competitions and stressed that such endeavors would fortify the connection between SZABIST Islamabad and external networks, fostering collaboration and enriching the students’ educational experience.