SZABIST University Islamabad hosted an insightful guest speaker session for EMBA students of Strategic Marketing and Marketing Management on May 17, 2025, at 6:30 PM in the ORIC Hall. The session featured Mr. Haseeb Alam Khan, Divisional Manager at Pakistan State Oil (PSO), Islamabad. He shared his professional experience on the Concept of B2B Sales and the Influence of Digital Marketing in B2B Environments.

The event was organized by Dr. Kashif Abrar and Mr. Syed Shahwar Hussain from the Faculty of Management Sciences. Its goal was to help students connect classroom theory with real-world business practices.

Mr. Haseeb explained the industrial sales framework, drawing examples from PSO’s nationwide operations. He discussed how strategic customer engagement, segmentation, and customized solutions drive success in B2B markets. Students learned how PSO identifies potential clients, manages inquiries, and tailors offerings to meet diverse industrial needs.

He also emphasized the influence of digital marketing in B2B environments, focusing on tools like LinkedIn, WhatsApp, and Zoom. These platforms, he explained, have revolutionized business communication, relationship management, and sales efficiency in today’s corporate world.

The session offered a comprehensive view of how B2B marketing strategies are planned, executed, and optimized in large industrial organizations. It highlighted the digital transformation reshaping sales practices, along with the challenges and opportunities of adopting new technologies in Pakistan’s industrial sector.

Attendees praised Mr. Haseeb Alam Khan’s engaging delivery and real-world insights. His ability to connect marketing theory with practical business experience made the session highly valuable. The strong participation and interactive discussion reflected the students’ enthusiasm and the relevance of the topic to their professional development.