Dr Arusa Khalid, Assistant Professor Department of Management Sciences, SZABIST, Islamabad campus, organized a trip of MBA students to Metro Cash and Carry on Friday 20th May 2022. Mr. Yousaf Haroon (MTO, Metro) and Mr. Syed Bilal (HR Manager, Metro) welcomed the students and briefed them about various departments of Metro Cash and Carry, including operations, merchandising, sales, and marketing, etc. The trip was also intended to enhance students’ knowledge concerning an organization’s positive differentiation over its rivals from the consumers’ perspective.