MBA Experiential Learning Activity

May 20
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On Thursday, June 27, 2022, project simulations were held for the MBA students as a part of their semester-long project of (Strategic Marketing), under the supervision of course instructor Dr. Arusa Khalid. The subject of Strategic Marketing presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm’s competitive advantage and project simulations are a great way to put into practice all the lessons the students have received throughout the semester. The simulation can be very time-constrained, and solutions and strategies need to be rushed, making it more entertaining. On the other hand, it allows for a lot of creativity and going off-script, as the instructor manages the simulation and can modify conditions to make it even more realistic. Students welcomed their evaluators, Dr. Saqib Mehmood and Dr. Zoya Wajid, and explained their project ideas. The evaluators provided students with valuable suggestions.


May 20
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