Description

This course covers essential strategies and tactics for effectively marketing products or services for small businesses. Participants will learn how to identify target markets, craft brand messages, select appropriate marketing channels, explore advertising options, measure campaign performance, and make informed decisions about handling marketing efforts in-house or outsourcing them to professionals.

What will you learn?

1. Identify target markets and develop brand messages tailored to engage specific audience segments.
2. Evaluate and select appropriate marketing channels for reaching target audiences efficiently and effectively.
3. Understand advertising options, including social media campaigns, and learn how to measure and analyze campaign performance to optimize results.