BBA department  arranged a ‘Penal discussion’ session for its 8th Semester students of Pakistan Economy in its ‘Zab Entrepreneurship week’ on December 21, 2023.

Dr. Arshad a renowned economist of the global economy and Mr. Kashif Joseph an entrepreneur were invited to grace the event. As a prolific scholar, Dr. Arshad left an indelible mark on economic literature, contributing groundbreaking research that has not only expanded the theoretical underpinnings of the discipline but has also offered practical insights applicable to real-world challenges.

Mr. Kashif Joseph as an entrepreneur has deep knowledge of digital space and holds expertise in Digital marketing advertising; and content management and is also an expert digital strategist with over 22 years of experience in the digital space while serving the government and private sectors. Kashif has been involved in mentoring and training over 200 Business startups in Pakistan and abroad.

Dr. Asif Dean Faculty of Management Sciences and BBA Program Manager Dr. Shumaila along with faculty Mrs. Asma Javed graced the event.

The event served as a source of inspiration and motivation for students, vividly illustrating the tangible impact of economics on society.