Role-Playing Service Excellence: Experiential Learning Session at SZABIST University Islamabad
Students of BBA–7 at SZABIST University Islamabad took part in an engaging role-playing activity as part of their Services Marketing course under the supervision of Dr. Khansa Zaman. The experiential learning session focused on key concepts including service failure, service quality, service ethics, and the service gap model, enabling students to understand how effective communication, […]
