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As part of the experiential learning activity for MBA students, an interactive guest speaker session took place with Ms. Aliya Aamir from Ufone PTCL. Being an experienced marketing professional she talked about the importance of market research. Also about consumer insights in Challenging times and how the corporate sector has evolved in the post-pandemic world. The Students have shown keen interest and raised very thought-provoking questions for a better understanding of actual marketing strategies in the real world. These academia-industry linkages are extremely helpful for the learning of the students before they actually go into the practical world.