As part of its commitment to experiential and industry-integrated learning, SZABIST University Islamabad organized an industrial visit to Murree Brewery for BSAF and BSBA (Business & Management) students.

Established in 1860, Murree Brewery is among Pakistan’s oldest industrial enterprises and a pioneer in the beverage and pharmaceutical sectors. Today, the organization operates on a national scale with multiple production units and a diversified product portfolio serving markets across Pakistan.

During the visit, students gained firsthand exposure to:

• Production and operational workflows
• Quality assurance and regulatory compliance standards
• Financial controls and accounting practices
• Strategic and operational planning in a large-scale organization

The visit successfully bridged classroom learning with real-world application, enabling students to observe how efficiency, governance, and strategic decision-making are implemented in professional business environments. Students actively participated, asked insightful questions, and appreciated the opportunity to witness organizational operations in action.

This informative and engaging experience added valuable practical perspective to their academic journey, making learning both meaningful and memorable. SZABIST University Islamabad extends sincere gratitude to the Murree Brewery management for their support and warm hospitality.