SZABIST Islamabad successfully conducted a hands-on workshop titled “AI in Marketing” for BS Business Analytics (2nd Semester) students, reinforcing the university’s commitment to industry-relevant and experiential learning. The workshop was organized under the leadership of Dr. Muhammad Shafiq, Program Manager – EMBA, PMBA, and MHRM, as part of SZABIST’s ongoing initiative to bridge academic knowledge with practical application.

The session was facilitated by Malik Saram Hadi, CEO of SkillSathi, who built upon concepts introduced in the “AI in Business” course. During the interactive workshop, students explored advanced AI tools such as ImageArt and Bolt, enabling them to engage in AI-driven content creation, website development, and AI agent design.

Students also gained practical exposure to game development using Google Gemini and learned SEO optimization techniques, aligning marketing strategies with artificial intelligence to enhance digital performance. The workshop provided valuable hands-on experience in applying AI solutions to real-world marketing and analytics challenges.

The session concluded with Dr. Muhammad Shafiq expressing appreciation to the facilitator and presenting him with a SZABIST Shield as a token of gratitude. Such initiatives reflect SZABIST Islamabad’s dedication to innovative teaching, digital transformation, and preparing students for the evolving demands of AI-driven marketing and analytics.