In the digital age, media plays a pivotal role in shaping youth culture and influencing behaviors, attitudes, and identities. This exposure to digital media can have both positive and negative consequences depending on how the media is consumed and how youth interact with it. Responsible use of media is crucial for fostering healthy development, empowering young people, and promoting positive cultural values.

For this purpose Dr. Ayesha Noor, Faculty of Management Sciences and In charge QEC arranged an interactive session on “The Responsible use of Media in Shaping Modern Youth Culture” for the BBA “Oral Communication and Presentations Skills” class on 24th Dec,2024. Ms. Farah, a seasoned content writer and a professional expert in the fields of communication and digital marketing, shared her thoughts as the speaker for this session. She talks about how media allows young people to explore and define their identities. They can engage with content that resonates with their interests, beliefs, and values. So media literacy is crucial and responsible use of media also requires the active involvement of adults, parents, educators, and community leaders. When used responsibly, media can be a powerful tool for positive change.