From Vision to Reality: Building a Scalable Business

Digital entrepreneurship isn’t just about building a business in the digital space, it’s about harnessing the power of technology to disrupt, innovate, and solve problems in new and creative ways. In light of this Dr. Ayesha Noor, Faculty of Management Sciences and In charge QEC department has arranged a seminar for BBA students on 18th Dec,2024 which was graced by Ms. Sarah Naseem, a young Entrepreneur and also Director of Marketing in her various MG and Haval car dealerships.

With her poised confidence and keen understanding of the market, Ms. Sarah took the stage to share her entrepreneurial journey, offering an insider’s perspective on how she used digital mediums to not just survive, but thrive in a highly competitive industry. In her insightful presentation, she highlighted how she leveraged the power of digital marketing to scale the business to new heights. Her real-world experiences provided invaluable insights into navigating the complexities of digital marketing, leaving the students not only informed but inspired to take on the challenges of the modern business world.