As part of the BSAF Experiential Learning Activity under the course Marketing Management, SZABIST University Islamabad conducted a practical, hands-on learning session, supervised by Dr. Zoya Wajid Satti.

The activity aimed to provide BSAF students with real-world exposure to contemporary marketing practices by engaging them in the development of comprehensive marketing plans for new and innovative products. Students were encouraged to think creatively, analyze market dynamics, identify target segments, and design effective marketing strategies.

During the session, students applied core marketing management concepts including product innovation, market segmentation, positioning, pricing strategies, and promotional planning. The experiential exercise helped students bridge theoretical knowledge with practical application, enhancing their understanding of real market challenges.

This activity significantly strengthened students’ teamwork, critical thinking, analytical, and presentation skills — competencies essential for success in today’s competitive business environment. The initiative reflects SZABIST’s strong commitment to outcome-based education and experiential learning.