Islamabad, October , 2026: Students of BBA-4 at SZABIST University Islamabad Campus participated in an academic field visit to Save Mart, I-8 Markaz, Islamabad, as part of their Consumer Behavior course. The visit took place from 12:00 PM to 1:00 PM and provided students with an opportunity to explore consumer behaviour in a real retail environment.

During the visit, students observed shopper behaviour, retail merchandising strategies, product placement techniques, promotional displays, and factors that influence impulse buying. The activity allowed them to examine how different retail elements shape customer experiences and purchasing decisions.

The visit was facilitated by Ms. Sidra Aleem from the Department of Management Sciences. Mr. M. Pervaiz, Store Manager at Save Mart, briefed students on the store’s operations, retail management practices, customer engagement strategies, and merchandising decisions.

The interaction provided valuable insights into how retailers organize their products, engage customers, and use merchandising techniques to influence consumer choices. Students also gained a practical understanding of the relationship between store environments, promotional activities, and purchasing behaviour.

The field visit enabled students to connect classroom theories with real-world retail practices. It strengthened their understanding of consumer behaviour, choice architecture, and modern retail management while providing firsthand exposure to the dynamics of the retail industry.

Through such experiential learning activities, SZABIST University Islamabad continues to bridge the gap between academic knowledge and professional practice, equipping students with practical insights and analytical skills relevant to the business environment.