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Content Strategy Mastery: Winning Hearts and Minds

Description

Discover the fundamentals of content marketing, including goal-setting, audience identification, strategic planning, competitive analysis, customer journey mapping, content calendar creation, KPI development, and technology optimization to implement successful content marketing strategies efficiently and effectively.

What will you learn?

  1. Gain a comprehensive understanding of content marketing fundamentals, including goal-setting, audience identification, and strategic planning.
  2.  Learn how to conduct a competitive analysis, map out customer journeys, and create effective content calendars to support your marketing strategy.
  3. Develop key performance indicators (KPIs) and optimize available technologies to scale content marketing programs successfully and efficiently.
  • Early to Mid