Description

Learn how to conduct a comprehensive competitive analysis to identify your business’s advantages and edge in the marketplace. Explore best practices for researching competitors, evaluating strengths and weaknesses, analyzing strategies, and leveraging insights to drive growth and competitive intelligence.

What will you learn?

1. Explain the benefits of a competitive analysis.
2. List three elements to include in a competitor profile.
3. Recognize the biggest challenge when researching your own strengths and weaknesses.
4. Recall the advantage of knowing your competitor’s strategies.
5. Identify three elements included in competitor research analysis.
6. Define the elements that make up the SOAR framework.