It is shared with immense pleasure that a seminar on “Strategies to be used in digital marketing” was held on 10th February 2020. Mr. Haris Maqsood was the Guest Speaker. He has a vast experience of Managing Technical Support; Customer Success & Customer Service for USA based companies in Pakistan. He has built a fully operational Support Center in Pakistan for one of the fastest-growing Silicon Valley startups. He is Specialized in offshore IT Outsourcing, Skilled in Management, Leadership, Digital Marketing, Microsoft Excel, Forecasting and Strategic Planning. The purpose of this event was to learn how to build different strategies in order to motivate people to work as an entrepreneur. Also, he gave real-life marketing examples to incorporate in the corporate process.

Learning Outcomes

• To commence, strengthen and stimulate international and cross-cultural cooperation in the field of entrepreneurial learning of young people.
• Equip with a range of tools and frameworks to help in dealing with uncertainties related to innovation and entrepreneurship.
• Provide an opportunity to work on real-life entrepreneurship related issues.
• Embrace the tools and techniques required to succeed in the digital age.
• Learn to develop and execute digital marketing plans strategies, including aspects such as the development of media content, use of social media, advertising e.t.c.in entrepreneurial process.