On 17th December 2024, the MBA 36 (D) students of Strategic Marketing, under the mentorship of Dr. Zoya Wajid Satti, visited Pakistan Tobacco Company (PTC) as part of their academic learning experience. The visit provided students with an in-depth understanding of the practical applications of strategic marketing concepts, including internal analysis frameworks like SWOT. Senior executives from PTC conducted an engaging session, sharing insights into the company’s innovative marketing strategies and demonstrating how they leverage internal strengths to capitalize on market opportunities and drive success.

The interactive Q&A session allowed students to connect with industry professionals, gaining valuable knowledge about real-world marketing challenges and solutions. This visit served as an inspiring and enriching experience, bridging the gap between academic theory and industry practice while preparing students for their future careers in strategic marketing.