Brand Story Showcase Brings Consumer Behaviour Concepts to Life at SZABIST Islamabad
The Department of Management Sciences at SZABIST University Islamabad hosted Brand Story, an innovative theatrical showcase on, where students of the Consumer Behaviour course transformed marketing concepts into engaging live performances. The event provided a unique experiential learning platform that combined creativity, strategic thinking, and consumer psychology. Supervised by Sana Asad, students conceptualized, scripted, and […]
