Islamabad: The Department of Media Sciences at SZABIST University Islamabad Campus, in collaboration with IRADA and International Media Support (IMS), organized a “Walk for Truth” as part of UNESCO’s Global Media and Information Literacy Week. The initiative aimed to raise awareness about misinformation, disinformation, and fake news while promoting responsible digital media practices among young people.

Renowned artist Leyla Zubairi, who attended as the chief guest, appreciated the initiative and encouraged students to verify information before sharing it on social media. She also highlighted the importance of using Artificial Intelligence (AI) and digital platforms responsibly to help combat misleading content.

Addressing the participants, Dr. Wajid Zulqarnain, Head of Media Sciences, emphasized the importance of critical thinking, fact-checking, and ethical digital citizenship in today’s information-driven society. He highlighted the need for individuals to evaluate information carefully and act responsibly when engaging with digital content.

A large number of students and faculty members participated in the awareness walk, demonstrating their commitment to responsible online communication. Participants also pledged to use social media responsibly and avoid sharing unverified information.

Carrying the message “WALK FOR TRUTH — Think. Verify. Share Responsibly,” the initiative highlighted the importance of developing informed digital citizens who can recognize misleading content and contribute to a more responsible information environment.

Through initiatives such as Walk for Truth, SZABIST University Islamabad continues to promote media literacy, critical thinking, and ethical digital engagement. The collaboration with IRADA and IMS further reflects the importance of collective efforts in addressing misinformation and strengthening public awareness.