On October 10, 2025, BBA 7 students at SZABIST University Islamabad presented their Business Research Project (BRP) proposals under the guidance of Associate Professor Dr. Shumaila Zeb, Program Manager – BBA, along with other faculty members.

The BRP proposal defense aimed to evaluate students’ research ideas and analytical approaches for addressing contemporary business challenges. Students showcased innovative proposals across diverse areas, including marketing, finance, human resource management, entrepreneurship, and sustainability.

The defense sessions provided constructive feedback and academic discussion, helping students refine their research questions, methodologies, and objectives. This exercise strengthened critical thinking and enhanced students’ research capabilities.

Linked Sustainable Development Goals (SDGs):
These Business Research Projects supported UN SDGs, particularly:

• SDG 4 – Quality Education: Promoting research skills and academic excellence.

• SDG 9 – Industry, Innovation, and Infrastructure: Encouraging innovative business solutions.

The event highlighted SZABIST Islamabad’s commitment to practical learning, research-driven education, and preparing future leaders for global business challenges.