Publications

International Conferences
• Khwaja, M, G., (2019). Is Electronic Word of Mouth (eWOM) the future of modern marketing? Empirical evidences from the emerging markets! Shapes of Futures- Interdisciplinary Conference, 1-2 March 2019, University of Bielsko-Biala, Poland
  


• Khwaja, M. G., Mahmood, S., Jusoh, A., & Nor, K, M., (2018). Determining the Role of Quality Management Practices on Organizational Performance using Balanced Scorecard Approach with the Moderating Effects of Culture in the Beverages Industry of Pakistan. GSOM Emerging Markets Conference-2018, St. Petersburg, Russia.
  


• Khwaja, M. G., Jusoh, A., & Nor, K, M., (2018). Investigating Social Media Marketing Impacts On Consumer Behaviours With The Moderating Effects Of Negative Viral Marketing: Empirical Evidences From Emerging Markets. 10th Malaysia International Conference on Languages, Literature‘s and Cultures, Malacca, Malaysia.
  


• Bashir, S., & Khwaja M.G., (2018). Pakistani Hotels Industry: A New Paradigm to Investigate Visitors’ Decision-Making Process. 4th Asia International Conference 2018, Johor Bahru, Malaysia
  


• Khwaja, M. G., Jusoh, A., & Nor, K, M., (2018). Investigating the Effects of Social Presence on Purchase Intentions in the Emerging Market: An Empirical Investigation. SIBR-Thammasat 2018 Bangkok Conference on Interdisciplinary Business and Economics Research, Bangkok, Thailand.
  


• Khwaja, M. G., Jusoh, A., (2017). The Impacts of Social Presence on Consumer Purchase Intentions by mediating the effects of Trust. 3rd Asia International Conference 2017 (AIC2017), Kuala Lumpur, Malaysia 1-22.
  


• Khwaja, M. G., Nawaz S. M., Zaman, U., (2017). Determining the Influential Role of Humorous an Sentimental Marketing on the Development of Brand Image: An Empirical Investigation. In the Proceedings of 29th IBIMA Conference Vienna, Austria 3 - 4 May 2017.
  


• Khwaja, M. G., Jusoh, A., & Nor, K, M., (2019). How Electronic Word of Mouth (eWOM) leads to Information Adoption? 6th GSOM Emerging Markets Conference-2019, St. Petersburg, Russia.
  

International Journals
• Bashir, S., Khwaja, M. G., Rashid, Y., Turi, J. A., & Waheed, T. (2020). Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image. SAGE Open, 10(3), 2158244020953156. (IF= 0.715)
  


• Khwaja, M. G., & Zaman, U. (2020). Configuring the Evolving Role of eWOM on the Consumers Information Adoption. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 125.
  


• Khwaja, M. G., Mahmood, S., & Zaman, U. (2020). Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context. Information, 11(10), 478.
  


• Bashir, S., Khwaja, M. G., Mahmood, A., Turi, J. A., & Latif, K. F. (2021). Refining e-shoppers’ perceived risks: Development and validation of new measurement scale. Journal of Retailing and Consumer Services, 58, 102285.
  


• Khwaja, M. G., Jusoh, A., & Nor, K. M. (2019). Does online social presence lead to purchase intentions? International Journal of Economic Policy in Emerging Economies, 12(2), 198-206 (Scopus)
  


• Mahmood, S., Khwaja, M. G., & Jusoh, A., (2019). Electronic Word of Mouth on Social Media Websites: Role of Social Capital Theory, Self-Determination Theory, and Altruism. International Journal of Space-Based and Situated Computing, 9(2), 1-13 (ISI/WOS indexed)
  


• Rehman, M. U., Butt, M. A., Khwaja, M. G., & Kashif, M. (2018). Analyzing the Link Between Accounting Sensitive Non-Debt Tax Shields and Investment Opportunity Set. Public Finance Quarterly, 63(4), 549-566. (ISI/WOS indexed)
  


• Zada, H., Rehman., M., & Khwaja, M. G., (2018). Application of Fama and French Five Factor Model of Asset Pricing: Evidence from Pakistan Stock Market. International Journal of Economics, Management and Accounting, 26(1), 1-23. (ISI/WOS indexed)
  


• Akhter, S., Malik, M. F., Khwaja, M.G, Mehmood, S., (2018). Flexible HRM Practices and Employee Retention: Developing and Testing of an Integrated Model. International Journal of Modern Management Sciences 7(1), 13-27
  


• Khwaja M.G., (2014).The Impacts of Quality Management on Performance: A Case Study of Kohinoor Textile Mills Limited, Rawalpindi, Pakistan. Interdisciplinary Journal of Contemporary Research in Business 5 (9), 358-382
  


• Khwaja, M. G., & Ahmad, H. (2013) The Role of Perceived Organizational Politics (POP) in Examining Organizational Citizenship Behaviors (OCBs); Taking Self-monitoring as Moderator. International Journal of Science and Research 2 (11), 368-373
  

National Conferences
• Khwaja M.G., (2017). Determining The Evolving Role of EWOM in Social Media on Information Adoption and Consumers Purchase. 6th CUST Business Research Conference, CUST Islamabad Campus. 2017
  


• Khwaja, M.G .,(2017). Determining the impacts of Ketchup Industry rebranding on Customer Satisfaction levels: A Case Study. In the Proceedings of 20th National Research Conference, SZABIST Islamabad. -19 April, 2017
  


• Khwaja, M.G., (2016). The Impacts of Social Media Marketing on Consumer Behaviours by Moderating The Role of Viral Marketing: A Study on The Restaurants of Twin Cities, 8th South Asian International Conference SAICON 2016.
  


• Malik, M.F., & Khwaja M. G., (2016).Effect of Psychological Capital on Employee Creativity with moderating effect of Supervisor Support, Society for Asian Management Research SAMR 2016, UOL, Lahore
  


• Khwaja M. G., (2016). The Impacts of Quality Management upon Organizational Performance by moderating the role of Power Distance. 1st National Conference on Public Administration and Management. FJWU, Rawalpindi
  


• Khwaja M.G., (2016). The effects of Trade Sales Promotional Strategies on Marketing Performance: A study on The Coca Cola Company. 5th CUST Business Research Conference 2016. CUST Islamabad Campus.
  


• Khwaja M. G., (2014).Quality Management impact upon organizational performance by moderating the role of power distance. In the Proceedings of 19th National Research Conference- 20 June, 2014
  


• Khwaja M.G., (2013). The examination of organizational justice on employees‘ absenteeism, by mediating the role of organizational support. In the Proceedings of 18th National Research Conference, SZABIST, Islamabad Campus -16 January, 2014
  

Workshops
• Khwaja, M, G., (2019). The paradox of SPSS- inferential, descriptive statistical analysis. SZABIST, Islamabad Campus. 09-Nov-2019
  


• Khwaja, M, G., (2019). How to conduct statistical modelling on Analysis of a Moment Structures (AMOS)- using Structural Equation Modelling (SEM). SZABIST, Islamabad Campus. 16-November-2019
  


• Khwaja, M, G., (2019). MPLUS Workshop for Faculty Development- Structural Equation Modelling using Mplus. SZABIST Islamabad Campus- 21 November, 2019
  


• Khwaja, M, G., (2017). Workshop on Structural Equation Modelling using AMOS. SZABIST, Islamabad Campus
  


• Khwaja, M, G., (2017). Understanding the mediated-moderated and moderated-mediation concept. SZABIST, Islamabad Campus
  


• Khwaja, M, G., (2017). Workshop on SPSS- Basics to advance. Scientia Academia, Johor Bahru, Malaysia, 02 December 2017
  


• Khwaja, M, G., (2018). Structural Equation Modelling using AMOS. SZABIST, Islamabad Campus
  


• Khwaja, M, G., (2018). Qualitative Research using NVIVO. SZABIST, Islamabad Campus
  


• Khwaja, M, G., (2018). Mediation & moderation approach using Preacher & Hayes approach. SZABIST, Islamabad Campus
  


• Khwaja, M, G., (2019). Workshop on Structural Equation Modelling using Mplus. In the Proceedings of 21st National Research Conference- 24 April, 2019
  


• Khwaja, M, G., (2019). Faculty Development Workshop on Structural Equation Modelling using Mplus. SZABIST Islamabad Campus- 09 July, 2019
  


• Khwaja, M, G., (2019). Structural Equation Modelling using SmartPLS. Scientia Academia, Johor Bahru, Malaysia, 22 June 2019.