Dr. Muddasar Ghani Khwaja


Management Science
Email: muddasar.ghani@szabist-isb.edu.pk

Dr. Muddasar Ghani Khwaja is an academic at Shaheed Zulfikar Ali Bhutto Institute of Science and Technology. He did his PhD (Marketing) from the University of Technology Malaysia (UTM). He has a sound corporate experience of more than five years, and has worked in different capacities at The Coca-Cola Company and Marriott Hotel, Islamabad. He has also provided corporate trainings in the said organizations. Mr. Muddasar has worked as a retainer/ consultant with Khaadi and Fauji Foundation in their digital marketing projects. He has presented his research at numerous international research conferences, and has considerable publications in the field of marketing and management. He has been conducting research trainings on quantitative & qualitative research softwares like SPSS, AMOS, R, Mplus, Python, NVIVO and SmartPLS. His research interests include exploring the domains of digital marketing, strategic marketing, sales force effectiveness and occupational psychology. Mr. Muddasar is also serving as a reviewer of several impact factor / ISI journals.