• Case Study (2012) "General Motors does a 360" Strategies Case studies by Gary Stockport- Australia.Vol 1 Edition.

  • International Conferences
  • Hussain, S, Zeb, S .& Bilal, A & (2019)Systemic Risk Drivers of banks, financial services, and Insurance firms Presented at 2nd International Conference of Business and Management Sciences, Maltepe University, Turkey

  • International Journals
  • A.Chaudhary., Bashir & S. Hussain. (2017).Impact of Print Advertising on Brand Image and Consumer Buying Behaviour . Journal of Marketing and Consumer Research.Vol 41, 01-14"