Publications

International Journals
• Satti, Z.W., Babar, S. F. & Parveen, S. (2022). Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry. Journal of International Food & Agribusiness Marketing.
  


• Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2019). Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction. Total Quality Management & Business Excellence, 1-18
  


• Parveen, S., Satti, Z. W., Subhan, Q. A., Riaz, N., Baber, S. F., & Bashir, T. (2021). Examining investors‘ sentiments, behavioral biases and investment decisions during COVID-19 in the emerging stock market: a case of Pakistan stock market. Journal of Economic and Administrative Sciences.
  


• Satti, Z. W., Babar, S. F., Parveen, S., Abrar, K., & Shabbir, A., (2020). Innovations for potential entrepreneurs in service quality and customer loyalty in the hospitality industry. Asia Pacific Journal of Innovation and Entrepreneurship.
  


• Parveen, S., Satti, Z. W., Subhan, Q., & Jamil, S. (2020). Exploring market Overreaction, investors’ sentiments and investment decisions in emerging stock market. Borsa Istanbul Review
  

National Journals
• Parveen, S., Subhan, Q., Babar, S. F., Satti, Z. W. (2020). Role of overconfidence as mediator between anchoring heuristic and trade volume in Pakistan Stock Exchange. CITY UNIVERSITY RESEARCH JOURNAL, 10(3).
  


• Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2017). Mediating role of service quality between sensory marketing and customer loyalty in restaurant industry: a case of Pakistan. Journal of Managerial Sciences, 11(3), 297-314
  


• Abrar, K., Zaman, S., & Satti, Z. W. (2017). Impact of Online Store Atmosphere, Customized Information and Customer Satisfaction on Online Repurchase Intention. Global Management Journal for Academic & Corporate Studies, 7(2), 22-34