My Publications
International Journals
Satti, Z.W., Babar, S. F. & Parveen, S. (2022). Role of Customer Satisfaction as a Mediator
between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry.
Journal of International Food & Agribusiness Marketing.
Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2019). Exploring mediating role of service quality in
the association between sensory marketing and customer satisfaction. Total Quality Management
& Business Excellence, 1-18
Parveen, S., Satti, Z. W., Subhan, Q. A., Riaz, N., Baber, S. F., & Bashir, T. (2021). Examining
investors‘ sentiments, behavioral biases and investment decisions during COVID-19 in the
emerging stock market: a case of Pakistan stock market. Journal of Economic and Administrative
Sciences.
Satti, Z. W., Babar, S. F., Parveen, S., Abrar, K., & Shabbir, A., (2020). Innovations for potential
entrepreneurs in service quality and customer loyalty in the hospitality industry. Asia Pacific
Journal of Innovation and Entrepreneurship.
Parveen, S., Satti, Z. W., Subhan, Q., & Jamil, S. (2020). Exploring market Overreaction,
investors’ sentiments and investment decisions in emerging stock market. Borsa Istanbul Review
National Journals
Parveen, S., Subhan, Q., Babar, S. F., Satti, Z. W. (2020). Role of overconfidence as mediator
between anchoring heuristic and trade volume in Pakistan Stock Exchange. CITY UNIVERSITY
RESEARCH JOURNAL, 10(3).
Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2017). Mediating role of service quality between
sensory marketing and customer loyalty in restaurant industry: a case of Pakistan. Journal of
Managerial Sciences, 11(3), 297-314
Abrar, K., Zaman, S., & Satti, Z. W. (2017). Impact of Online Store Atmosphere, Customized
Information and Customer Satisfaction on Online Repurchase Intention. Global Management
Journal for Academic & Corporate Studies, 7(2), 22-34