Publications

International Journals
• Shujaat, S., Durrani, B., Abrar, K., & Rashid, T. (2018). BRAND LOVE-SOME ANTECEDENTS AND CONSEQUENCES: AN EMPIRICAL STUDY OF THE RETAIL INDUSTRY. International Journal of Sales, Retailing & Marketing, 7(2), 26-38.
  


• Satti, Z. W., Babar, S. F., Parveen, S., Abrar, K., & Shabbir, A. (2020). Innovations for potential entrepreneurs in service quality and customer loyalty in the hospitality industry. Asia pacific journal of innovation and entrepreneurship, 14(3), 317-328.
  


• Abrar, K., Naveed, M., & Ramay, M. I. (2017). Impact of perceived risk on online impulse buying tendency: An empirical study in the consumer market of Pakistan. Journal of Accounting & Marketing, 6(3), 246-252.
  

National Journals
• Abrar, K., Arif, M., Sindhu, M. I., & Hussain, A. (2017). Impact of social media interaction and social media usability on brand love and brand attachment with the moderating role of gender. Journal of Business and Tourism, 1(1), 377-393.
  


• Abrar, K. (2018). Impact of augmented reality on consumer purchase intention with the mediating role of customer brand engagement: Moderating role of interactivity in online shopping. Bahria University Journal of Management & Technology, 1(2), 64-80.
  


• Abrar, K., Mian, A. K., & Zaman, S. (2022). How social gratification affects social network gaming habitual behavior. Sequential mediation of flow experience and consumer satisfaction. Global Management Journal for Academic & Corporate Studies, 12(1), 141-157.
  


• Akbar, K., Abrar, K., & Khan, S. A. (2022). Effect of Information and Communication Technologies (ICT) as Innovation Tool on Business Performance: Evidence from Pakistan. Annals of Human and Social Sciences, 3(3), 494-504.
  


• Abrar, K., Khan, S., Danish, M., & Qureshi, M. A. (2024). Impact of Social Gratification and Game Design Elements on Social Network Gaming Habit: Mediating Role of Consumer Satisfaction. Journal of Business and Management Research, 3(1), 61-83.
  


• Abrar, K., Zaman, S., & Satti, Z. W. (2017). Impact of online store atmosphere, customized information and customer satisfaction on online repurchase intention. Global Management Journal for Academic & Corporate Studies, 7(2), 22-34.
  


• Abrar, K., Mian, A. K., & Zaman, S. (2019). Impact of electronic word of mouth on customer purchase intention: Moderating role of social risk and mediating role of in-person word of mouth. A study of the gaming industry of pakistan. Global Management Journal for Academic & Corporate Studies, 9(2), 112-132.
  


• Abrar, K. (2019). Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance. Evidence from Hotel Industry of Pakistan. Sukkur IBA Journal of Management and Business, 6(1), 66-86.
  


• Abrar, K., & Mian, A. K. (2020). Modeling Social Network Gaming Habitual Behavior Among Young Consumers. A Uses and Gratification and Flow Perspective. Abasyn University Journal of Social Sciences, 13(2), 648-666.
  


• Abrar, K., Saeed, M. A., Ahmad, I., & Ali, S. (2020). How Customer Experience Quality affects Customer Satisfaction-Loyalty with Moderating role of Competitive Choices and Familiarity: Assessment of Private Hospitals in Pakistan. Sukkur IBA Journal of Management and Business, 7(1), 75-91.