Dr. Saqib Mehmood
Assistant Professor
Program Manager MS (Business Analytics)
Management Science
Email: dr.saqib@szabist-isb.edu.pk
PhD in Digital Marketing (Distinction – Deans List Medal) with recognized expertise in digital marketing, AI-driven consumer insights, business analytics, and AI dirven digital transformation. My academic profile features impactful publications in ABS, ABDC, IF, and Q1/Q2 journals, underpinned by global citations. I have successfully led program design and curriculum innovation, embedding AI, machine learning, analytics and data science into business and marketing education. As a committed academic and program leader, I’ve designed and launched cutting-edge Business Analytics, information systems, and digital marketing programs and supervised postgraduate and PhD research, shaping the next generation of AI and digital marketing scholars.
In parallel, I bring over 15 years of executive-level leadership in marketing, data-driven growth, and AI-powered business digital transformation. I have served in C-level and board advisory roles, consistently delivering scalable and sustainable growth across B2B and B2C markets. My expertise spans AI-driven marketing and transformative strategies leveraging GenAI technologies. Through strategic industry collaborations in North America, the UAE, Saudi Arabia, and Pakistan, I have led Mendix-enabled, AI-driven transformation initiatives—developing rapid go-to-market digital products that accelerate innovation, boost operational agility, and shorten time-to-impact. These initiatives have not only advanced digital maturity across sectors but also empowered local talent, supported digital upskilling, and stimulated socio-economic growth through scalable, technology-led interventions. These experiences exemplify my ability to seamlessly bridge academia, industry, and development goals—delivering innovation with measurable, real-world outcomes.
PhD in Digital Marketing (Distinction – Deans List Medal) with recognized expertise in AI-driven consumer insights, business analytics, and digital transformation. I lead academic programs in Business Analytics and Digital Marketing, with publications in top-tier journals and a strong global research impact. With over 15 years of executive experience, I have driven AI-powered growth and digital innovation across markets in North America, the Middle East, and South Asia—bridging academia and industry through transformative, tech-enabled solutions.