SZABIST University Islamabad

SZABIST Students Bring Trade Marketing to Life Through Live Retail Experience
2026-07-20 08:00 - 17:00 (Asia/Karachi)
The Department of Management Sciences at SZABIST University Islamabad transformed its Academic Hall into a vibrant marketplace, as students enrolled in the Trade Marketing course participated in a dynamic live retail experience that bridged classroom learning with real-world business practice.
Under the guidance of Sana Asad, students managed every aspect of the retail journey—from product sourcing and route-to-market planning to developing Instagram-ready brand identities and executing customer engagement strategies. The activity provided participants with valuable hands-on experience in applying modern trade marketing concepts within a competitive retail environment.
Each student-led stall featured professional visual merchandising techniques, including eye-level product displays, category blocking, shelf talkers, and price cards designed to influence consumer purchasing decisions at the First Moment of Truth (FMOT). Participants also incorporated behavioral marketing strategies such as scarcity and social proof to create authentic shopping experiences and better understand customer decision-making.
Digital marketing played an equally important role in the activity. Students promoted their brands through targeted social media campaigns before the event to drive visitor engagement, while QR codes placed at each stall enabled real-time customer feedback and performance evaluation. The integration of digital tools with traditional retail practices reflected the evolving landscape of modern trade marketing.
The live marketplace allowed students to experience the complete retail cycle—from attracting customers and building brand awareness to managing sales and evaluating consumer responses. The activity strengthened their practical understanding of merchandising, branding, consumer behavior, and integrated marketing communications.
Through experiential learning initiatives such as this, SZABIST Islamabad continues to equip students with industry-relevant knowledge, practical business skills, and entrepreneurial confidence, preparing them to excel in today’s dynamic retail and marketing landscape.

Brand Story Showcase Brings Consumer Behaviour Concepts to Life at SZABIST Islamabad
2026-07-20 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad hosted Brand Story, an innovative theatrical showcase on, where students of the Consumer Behaviour course transformed marketing concepts into engaging live performances. The event provided a unique experiential learning platform that combined creativity, strategic thinking, and consumer psychology.
Supervised by Sana Asad, students conceptualized, scripted, and performed original skits based on real-world branding challenges. From selecting globally and nationally recognized brands to developing characters and realistic marketing scenarios, participants demonstrated how businesses make strategic branding decisions in today’s competitive marketplace.
The performances featured well-known brands, including Spotify, foodpanda, Hico Ice Cream, Shan Foods, Cheezious, and PakWheels. Students assumed the roles of brand managers and consumer strategists, illustrating how brand perception, emotional connections, and psychological triggers influence consumer decision-making.
Each presentation explored branding from two distinct perspectives. One series of skits portrayed strategic discussions within brand management teams, highlighting the decision-making process behind marketing campaigns. The second followed consumers through their daily routines, demonstrating how brands naturally become part of everyday experiences from morning to evening and shape purchasing behavior over time.
Participants were evaluated on the accuracy of marketing concepts, creativity, storytelling, and their ability to articulate strategic insights during post-performance discussions. Beyond academic assessment, the event fostered collaboration, critical thinking, communication, and presentation skills while creating an engaging environment where theoretical knowledge was transformed into memorable real-world experiences.
Through experiential learning initiatives like Brand Story, SZABIST Islamabad continues to empower students with practical marketing expertise, preparing future business professionals to understand consumer behavior, develop effective brand strategies, and lead innovation in the evolving world of marketing.

SZABIST University Islamabad Signs MoU with Junior Jinnah Trust to Promote Education and Community Engagement
2026-07-21 08:00 - 17:00
SZABIST University Islamabad signed a Memorandum of Understanding (MoU) with Junior Jinnah Trust on 21 July 2026 under the External Relations & Financial Assistance (ERFA) Department, marking the beginning of a collaborative partnership dedicated to advancing education, student development, and community engagement.
The ceremony commenced with opening remarks by Khansa Zaman, who welcomed the participants and emphasized the importance of strategic partnerships in creating meaningful educational and social impact.
The MoU was formally signed by Khusro Pervaiz Khan, Head of Campus, SZABIST University Islamabad, and Muhammad Al Khayyam Nazir, Director of Junior Jinnah Trust. Concluding the ceremony, Mr. Khusro Pervaiz Khan highlighted the significance of collaborative initiatives that expand opportunities for students while contributing to the betterment of society through education and civic engagement.
Following the signing ceremony, representatives from both institutions held a productive discussion on future areas of collaboration. The dialogue focused on Junior Jinnah Trust’s initiatives to support out-of-school children and explored opportunities for SZABIST students to participate in internships, volunteer programs, community outreach activities, and other service-learning initiatives.
The partnership is expected to create valuable experiential learning opportunities that enable students to apply their academic knowledge in real-world settings while making meaningful contributions to community development. By connecting higher education with social responsibility, the collaboration aims to nurture responsible graduates who are equipped to create a positive impact beyond the classroom.
Through partnerships such as this, SZABIST Islamabad continues to strengthen its commitment to academic excellence, community engagement, and sustainable social development by fostering meaningful collaborations that benefit both students and society.

Emerging AI & Digital Skills Certification Concludes at SZABIST Islamabad
2026-07-31 08:00 - 17:00
The Department of Media Sciences at SZABIST University Islamabad successfully concluded the Emerging AI & Digital Skills Certification, a two-day hands-on program designed to equip participants with practical and future-ready skills in Artificial Intelligence and digital technologies.
The certification explored how Artificial Intelligence extends beyond simple prompting to support research, creativity, communication, content creation, productivity, and smarter digital workflows. Through a combination of interactive sessions and practical exercises, participants gained valuable insights into the diverse applications of AI across academic, professional, and creative environments.
Throughout the program, participants worked with Generative AI tools, explored smart research techniques, practiced prompt engineering, and developed skills in visual storytelling and digital content creation. The sessions also introduced participants to workflow automation, demonstrating how AI can streamline repetitive tasks, improve productivity, and support more efficient ways of working.
A key component of the certification was the responsible and ethical use of Artificial Intelligence. Participants explored the importance of using AI thoughtfully and responsibly while considering accuracy, originality, privacy, and ethical considerations in AI-assisted work.
The practical nature of the certification encouraged participants to experiment with emerging technologies, exchange ideas, and develop solutions that can be applied in real-world situations. The learning experience helped strengthen digital confidence while preparing participants to adapt to the rapidly evolving AI-driven landscape.
The Department of Media Sciences extends its heartfelt appreciation to all participants for their enthusiasm, curiosity, and active engagement. Their participation contributed to creating an inspiring and collaborative learning environment throughout the two-day certification.
Through initiatives such as the Emerging AI & Digital Skills Certification, SZABIST Islamabad continues to promote innovative, technology-driven education and equip learners with the digital competencies required for the future of work.

Second Round of Fall 2026 Admissions for MBA, EMBA & PMBA Held at SZABIST Islamabad
2026-08-03 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully conducted the Second Round of Admissions for Fall 2026 for the MBA, Executive MBA (EMBA), and Professional MBA (PMBA) programs on Saturday. The session attracted a large number of aspiring professionals and graduates interested in pursuing advanced business education and developing their careers.
The information session was conducted by Professor Dr. Shazia Akhtar, Head of the Department of Management Sciences and Program Manager for MBA & EMBA. She provided prospective applicants with a comprehensive overview of the MBA, EMBA, and PMBA programs, highlighting their distinctive features, academic structures, learning pathways, admission requirements, class schedules, and career opportunities.
Participants gained valuable insights into how SZABIST’s industry-oriented business education combines academic knowledge with practical learning, leadership development, strategic thinking, and professional skills. The session highlighted the role of postgraduate business education in preparing professionals to respond effectively to the evolving demands of the modern business environment.
The session was further enriched by the participation of SZABIST alumni from the corporate sector, who shared their academic and professional experiences with prospective students. Alumni discussed how their education at SZABIST supported their career development and advancement while highlighting the recognition and professional value of a SZABIST degree among employers.
An interactive Question-and-Answer session provided prospective applicants with an opportunity to seek detailed information about admissions, program selection, eligibility criteria, scholarships, class schedules, and career prospects. The discussion enabled participants to make informed decisions about pursuing postgraduate business education at SZABIST Islamabad.
The session was successfully coordinated by the Department of Management Sciences team, including Dr. Zoya Wajid Satti, Dr. Iffat Rasool, and Mr. Muhammad Naeem, ensuring a smooth, informative, and engaging experience for all participants.
The successful second round of Fall 2026 admissions reflects SZABIST Islamabad’s continued commitment to providing aspiring business professionals with access to quality, industry-focused postgraduate education and opportunities for leadership and professional growth.

Data Analytics for Business Decision Making Using Python Certification Concludes at SZABIST Islamabad
2026-08-07 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully concluded its professional certification program, “Data Analytics for Business Decision Making Using Python,” providing participants from academia and industry with a practical learning experience focused on modern business analytics and data-driven decision-making.
The intensive full-day certification was led by Dr. Syed Shafqat Mukarram, Assistant Professor of Business Analytics, who served as the trainer, while Mr. Muhammad Naeem, Senior Lecturer in Finance, served as the moderator. The session was designed to develop participants’ practical understanding of how Python and data analytics can be applied to solve contemporary business challenges.
Throughout the training, participants explored the practical applications of Python for data analytics, business intelligence, data visualization, predictive analysis, and evidence-based decision-making. Real-world business case studies were incorporated into the learning process, enabling participants to understand how analytical tools can transform complex data into meaningful insights and support better organizational decisions.
The hands-on approach allowed participants to strengthen their analytical capabilities while gaining exposure to modern techniques used across business and management environments. The certification also highlighted the growing importance of data literacy and analytical thinking for professionals working in an increasingly data-driven economy.
The event was further attended by Dr. Iffat Rasool, Associate Professor, Department of Management Sciences, as part of the department’s faculty capacity-building initiative. Her participation reflected SZABIST Islamabad’s continued emphasis on strengthening academic capabilities, promoting professional development, and encouraging the integration of emerging analytical technologies into business education.
The successful completion of the certification demonstrates SZABIST Islamabad’s commitment to providing industry-relevant professional training and equipping learners and professionals with future-ready skills in business analytics, Python, and data-driven decision-making.

SZABIST Islamabad Conducts Corporate Outreach Visit to Serena Hotel for Industry-Academia Collaboration
2026-08-10 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad conducted a corporate outreach visit to Tourism Promotion Services (Pakistan) Limited (Serena Hotel) on Tuesday, aimed at strengthening industry-academia collaboration and exploring opportunities for management education and professional development.
The delegation comprised Prof. Dr. Shazia Akhtar, Head of the Department of Management Sciences and Program Manager MBA/EMBA/PMBA, Dr. Iffat Rasool, Associate Professor, and Dr. Zoya Satti. During the visit, the delegation met with Dr. Moeen Uddin, Corporate Director of Human Resources & Organization Development, for a constructive discussion on the evolving needs of the corporate sector and opportunities for future collaboration.
The SZABIST delegation provided an overview of the Management Sciences programs offered at the Islamabad Campus, with particular emphasis on the MBA and Executive MBA (EMBA) programs. The discussion highlighted how these programs can support corporate professionals through advanced management education, leadership development, executive learning, strategic thinking, and industry-relevant skills.
Dr. Moeen Uddin shared valuable perspectives on the changing learning and development needs of professionals, emphasizing the importance of continuous skill development and relevant management education in today’s competitive corporate environment.
The meeting also explored potential opportunities for employee development, executive education, professional training, and future collaborative initiatives between SZABIST University Islamabad and Serena Hotel. The discussion highlighted the mutual value of connecting academic expertise with the practical requirements of organizations and their workforce.
The corporate outreach visit concluded on a positive note, reinforcing the importance of strong industry-academia partnerships in creating meaningful professional development opportunities and ensuring that management education remains responsive to the evolving needs of the corporate sector.
Through initiatives such as this, SZABIST Islamabad continues to strengthen its engagement with leading organizations and promote quality management education, lifelong learning, and professional excellence.

SZABIST Islamabad Conducts Online Corporate Outreach Session for MBA Fall 2026
2026-08-10 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully conducted an Online Corporate Outreach Session for MBA Fall 2026, designed to engage and guide employees of Leverify on opportunities for professional development, career advancement, and continuous learning through higher education.
The session was led by Dr. Shazia, Head of the Department of Management Sciences, who highlighted the growing importance of upgrading professional qualifications in today’s dynamic and competitive business environment. She shared valuable insights into how advanced management education can help working professionals strengthen their leadership capabilities, broaden their business knowledge, and prepare for greater career opportunities.
Participants were introduced to the opportunities offered through the MBA program at SZABIST Islamabad, with discussions focusing on the value of postgraduate business education for professionals seeking to enhance their managerial, strategic, and decision-making skills.
The session was successfully coordinated by the Department of Management Sciences team, comprising Dr. Iffat Rasool, Dr. Zoya Satti, and Mr. Muhammad Naeem. Their active involvement ensured a smooth, informative, and engaging experience for all participants.
The online outreach initiative provided a valuable platform for connecting higher education with the professional sector and encouraged working professionals to invest in continuous learning and career development. It also reinforced the importance of strong industry-academia linkages in creating accessible and relevant educational opportunities for corporate employees.
Through initiatives such as this, SZABIST Islamabad continues to empower professionals with quality management education while strengthening collaboration with organizations and supporting the development of future business leaders.
Empowering professionals through education. Building leaders for tomorrow.
