SZABIST University Islamabad

SZABIST Media Studies Students Visit PTV News Centre Islamabad for Practical Media Exposure
2026-06-06 08:00 - 17:00 (Asia/Karachi)
Students of the Bachelor of Science in Media Studies (BSMS) Semester-II from the Department of Media Studies at SZABIST University Islamabad participated in an educational visit to Pakistan Television News Centre as part of their academic and professional development activities. The visit provided students with valuable industry exposure and an opportunity to observe the workings of Pakistan’s national broadcaster firsthand.
Upon arrival, students were welcomed by PTV officials and received a comprehensive briefing on the history, evolution, and organizational structure of Pakistan Television. The session highlighted the significant role of PTV in informing, educating, and connecting audiences across the country while providing students with insights into the evolution of Pakistan’s media industry.
During the visit, students toured the television studios and witnessed live news transmission in action. They also observed the live broadcast of PTV’s flagship morning show, World This Morning, gaining firsthand experience of live television production and presentation. The students had the opportunity to interact with the program’s hosts and learn about the preparation, coordination, and execution required for successful live broadcasts.
The learning experience continued with a visit to the newsroom, where media professionals provided detailed insights into the processes of news gathering, script writing, editing, content verification, and rundown preparation. Students learned how news stories are developed, managed, and coordinated before being aired to the public.
As part of the tour, participants also visited the editing suites and the Master Control Room (MCR), where they observed the technical aspects of television broadcasting, transmission management, and live production control. These sessions offered students a practical understanding of the technology and teamwork involved in delivering high-quality broadcast content.
Students described the visit as highly informative, engaging, and professionally enriching. For many participants, it was their first opportunity to witness the complete workflow of a professional television news organization and interact directly with industry practitioners.
The field visit successfully bridged the gap between classroom learning and real-world media practices, providing students with practical insights into journalism, broadcasting, television production, and newsroom management while preparing them for future careers in the media industry.

Executive MBA Students Gain Insights into Stock Market Investment and Financial Decision-Making at SZABIST Islamabad
2026-06-08 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully organized an insightful guest speaker session for Executive MBA students on the topic of Stock Market Investment and Financial Decision-Making. The session was arranged and moderated by Dr. Muhammad Shafiq, providing students with an opportunity to learn from an experienced industry professional and connect academic concepts with real-world financial practices.
The session was conducted by Dr. Ayaz, a seasoned financial analyst, stock market expert, and master trainer with over 18 years of experience in investment analysis, trading, and financial education. Drawing upon his extensive professional expertise, he delivered a comprehensive overview of stock market investing and shared practical insights into financial markets and wealth creation.
During the session, participants explored key concepts related to investment strategies, market analysis techniques, portfolio management, risk assessment, and informed financial decision-making. Dr. Ayaz highlighted the importance of understanding market trends, evaluating investment opportunities, managing financial risks, and developing long-term wealth creation strategies in today’s dynamic economic environment.
Students from EMBA-I (Business Management) and EMBA-III (Financial Management) actively participated in the interactive discussion, engaging with the speaker through questions and real-world case scenarios. The session provided valuable exposure to contemporary financial market practices and helped students strengthen their understanding of investment management from both strategic and practical perspectives.
The event was highly appreciated by participants for its relevance, industry insights, and practical learning outcomes. By bringing experienced professionals into the classroom, SZABIST Islamabad continues to enhance student learning through industry engagement and experiential education.
The session reinforced the importance of financial literacy, analytical thinking, and evidence-based decision-making, preparing future business leaders to navigate increasingly complex financial and investment environments.

MBA Magazine 2026 Photoshoot Celebrates Future Business Leaders at SZABIST Islamabad
2026-06-08 08:00 - 17:00
The MBA Magazine 2026 Photoshoot at SZABIST University Islamabad served as a celebration of ambition, leadership, and the remarkable individuals who represent the university’s vibrant MBA community. More than a photography session, the event highlighted the journeys, achievements, and aspirations of students preparing to become future business leaders and changemakers.
Each photograph captured the spirit of determination, professional growth, and academic excellence that defines the MBA experience. Through this initiative, students had the opportunity to showcase their personalities, leadership potential, and commitment to continuous learning and development.
The photoshoot reflects the diverse talents and achievements of MBA students who continue to excel in academics, professional pursuits, innovation, and community engagement. Their stories represent a shared dedication to excellence and a vision for creating meaningful impact in organizations, industries, and society.
The upcoming edition of MBA Magazine 2026 will feature these inspiring individuals and celebrate the accomplishments that make the MBA community unique. The publication aims to document memorable milestones, highlight student achievements, and inspire future generations of business professionals.
By capturing these moments, the MBA Magazine project contributes to preserving the legacy of student success while strengthening connections within the academic community. It serves as a testament to the values of leadership, innovation, collaboration, and lifelong learning that are central to the MBA journey at SZABIST Islamabad.
Creating memories.Preserving legacies.Inspiring the future.

Health First Awareness Session Promotes Physical and Mental Well-Being at SZABIST Islamabad
2026-06-09 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully organized a seminar and awareness session titled “Health First – Community Physical & Mental Health Awareness Session” for BBA students. The event was conducted under the supervision of Syed Shahwar Hussain and aimed to promote awareness about the importance of maintaining physical and mental well-being in today’s demanding academic and professional environments.
The session was facilitated by Bilal Ahmed, a seasoned Functional Wellness Coach and former winner of the Mr. Islamabad 2025 title. Drawing upon his expertise in health, fitness, and wellness, he shared practical strategies for achieving a balanced and healthy lifestyle.
During the session, students gained valuable insights into essential topics including nutrition, physical fitness, stress management, mental resilience, and overall well-being. Mr. Ahmed emphasized the importance of adopting healthy habits, engaging in regular physical activity, maintaining balanced nutrition, and developing positive mental health practices to enhance both personal and professional performance.
The discussion also highlighted the growing importance of mental well-being and resilience in managing academic pressures, workplace challenges, and everyday life demands. Students learned practical approaches to maintaining emotional balance, reducing stress, and cultivating a positive mindset to support long-term success and well-being.
The session was highly interactive, encouraging participants to engage in meaningful discussions and raise questions regarding common health and wellness challenges faced by young adults. Through real-life examples and practical recommendations, students were equipped with actionable strategies to make informed lifestyle choices and prioritize their physical and mental health.
The event concluded with an engaging question-and-answer segment, followed by a vote of thanks to the guest speaker for sharing his expertise and inspiring students to embrace healthier and more balanced lifestyles.
This awareness initiative reflects SZABIST Islamabad’s commitment to promoting holistic student development by supporting physical health, mental wellness, and personal growth alongside academic excellence.

SME Business Model Display Event Showcases Innovation and Entrepreneurial Talent at SZABIST Islamabad
2026-06-09 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad, in collaboration with the university administration, successfully organized an SME Business Model Display Event. The event provided students of BBA Semester 7 and 8 (Marketing and Supply Chain Management) with an opportunity to apply classroom knowledge to practical business scenarios through experiential learning.
Students developed and exhibited a variety of business models based on assigned small and medium-sized enterprises (SMEs), demonstrating their understanding of entrepreneurship, marketing strategies, supply chain operations, and business development. The event featured a diverse range of innovative business concepts designed to address real-world challenges and respond to evolving market needs.
Participants showcased comprehensive market research, financial projections, operational plans, and creative business strategies, reflecting their analytical abilities and entrepreneurial mindset. Through detailed presentations and interactive displays, students effectively communicated the value and feasibility of their proposed business ventures.
A unique highlight of the event was the presentation of self-produced documentaries focused on different industry segments. These documentaries provided valuable insights into industry operations, market dynamics, and business challenges, further enhancing the practical learning experience for participants and attendees.
The event attracted faculty members, industry professionals, and students from various academic disciplines, creating a collaborative environment for knowledge sharing, networking, and professional engagement. The displays received appreciation for their creativity, depth of research, and practical relevance to contemporary business challenges.
Muhammad Asif, Dean of Management Sciences, and Shumaila Zeb commended the students for their dedication, innovation, and professional presentations. The activity was conducted under the supervision of Omer Ijaz, whose guidance played a key role in the successful execution of the event.
The SME Business Model Display Event reflects SZABIST Islamabad’s commitment to fostering entrepreneurship, innovation, and industry-relevant learning experiences that prepare students to become future business leaders and changemakers
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SCM Business Model Display Event 2026 Showcases Supply Chain Innovation at SZABIST Islamabad
2026-06-09 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad, in collaboration with the university administration, successfully organized the SCM Business Model Display Event. The event was designed as an experiential learning platform for students of MBA and EMBA (Semester 2 & 3) specializing in Supply Chain Management, enabling them to apply theoretical concepts in real-world business contexts.
Students showcased a wide range of innovative business models focused on supply chain, logistics, and distribution systems, addressing contemporary industry challenges and evolving market demands. Each project reflected strong analytical thinking, problem-solving abilities, and a deep understanding of operational efficiency within supply chain networks.
Participants demonstrated comprehensive market research, financial forecasting, and strategic planning, presenting solutions designed to attract investors and industry stakeholders. Their efforts highlighted creativity, innovation, and practical application of supply chain management principles in competitive business environments.
A key feature of the event was the presentation of self-developed documentaries that explored different industry segments. These visual presentations enhanced understanding of real-world supply chain operations and added depth to students’ academic learning experience.
The event was attended by faculty members, industry professionals, and a large number of students from various disciplines, fostering an environment of collaboration, knowledge sharing, and professional engagement.
Shazia Akhtar appreciated the efforts and creativity of the students for their high-quality presentations and practical business ideas. The event was conducted under the supervision of Omer Ijaz, whose guidance ensured successful execution of the activity.
The SCM Business Model Display Event reflects SZABIST Islamabad’s strong commitment to experiential learning, innovation, and industry-academia integration, preparing students to become competent professionals and future leaders in supply chain and logistics management.

MBA Students Revive “Dead Brands” Through Global Business Strategy at SZABIST Islamabad
2026-06-10 08:00 - 17:00
The MBA program at SZABIST University Islamabad conducted an engaging experiential learning activity, where students presented innovative business strategies focused on reviving discontinued or “dead” brands in Pakistan and selected international markets.
As part of this advanced business simulation, students were challenged to analyze market dynamics, consumer behavior, and competitive landscapes in order to design viable re-entry and global expansion strategies for previously discontinued brands. The activity encouraged critical thinking, creativity, and strategic decision-making in real-world business contexts.
Each student group developed comprehensive revival plans tailored to different international markets, demonstrating strong competencies in marketing strategy, global business analysis, and brand repositioning. The proposals reflected in-depth research, innovative thinking, and practical understanding of how brands can be reintroduced successfully in evolving global markets.
The session was conducted under the supervision of Zoya Wajid Satti, who guided students throughout the process and encouraged them to apply theoretical knowledge to complex, real-life business challenges.
This experiential learning initiative provided students with valuable exposure to global business strategy development and strengthened their ability to think critically and entrepreneurially. By working on real-world inspired case scenarios, students enhanced their analytical, marketing, and problem-solving skills.
The activity reflects SZABIST Islamabad’s commitment to fostering innovation, entrepreneurship, and applied learning, preparing students to succeed in dynamic and competitive global business environments.

MBA International Business Field Visit Enhances Global Business Understanding at SZABIST Islamabad
2026-06-11 08:00 - 17:00
The MBA program at SZABIST University Islamabad, under the course International Business, organized an experiential learning activity for MBA students under the supervision of Zoya Wajid Satti.
As part of this field-based learning experience, students visited several international brands and engaged in meaningful discussions with managers and industry professionals. The activity was designed to provide practical exposure to global business environments and to help students understand how international organizations operate across different markets.
During the interactions, students explored key areas such as organizational policies, strategic management practices, customer service standards, and operational differences between global and local business models. These discussions offered valuable insights into how multinational companies adapt their strategies to diverse cultural, economic, and regulatory environments.
The visit enabled students to connect theoretical concepts from the classroom with real-world business applications. They gained a deeper understanding of international business operations, corporate culture, leadership approaches, and market adaptation strategies used by globally recognized organizations.
This experiential learning activity provided students with an opportunity to observe and analyze real business practices, enhancing their analytical thinking, cross-cultural awareness, and strategic understanding of global markets.
Such initiatives reflect SZABIST Islamabad’s commitment to providing practical, industry-relevant learning experiences that prepare students to become effective leaders in an increasingly interconnected global economy.

Environmental Sustainability Awareness Activity at SZABIST Islamabad Encourages Hands-On Learning
2026-06-11 08:00 - 17:00
As part of the BBA-4 Environmental Sciences course at SZABIST University Islamabad, an experiential learning activity titled “Environmental Sustainability: From Awareness to Action” was conducted under the supervision of Iffat Rasool.
The activity was designed to move beyond theoretical understanding and engage students in practical environmental stewardship. Students actively participated in a hands-on learning experience that covered the complete process of plant growth—from soil preparation and digging to planting, nurturing, and observing the early stages of plant development.
Through direct involvement in these activities, students developed a deeper understanding of the effort, patience, and responsibility required to maintain green spaces. The experience highlighted the importance of sustainability, ecological balance, and individual responsibility in addressing environmental challenges.
The session encouraged students to take initiative in tree plantation and environmental conservation efforts within their homes, university, and local communities. By witnessing the growth cycle of plants, participants were inspired to adopt sustainable practices and contribute toward building a greener and healthier environment.
This initiative reflects SZABIST Islamabad’s commitment to experiential learning and environmental awareness, empowering students to become responsible citizens who actively contribute to sustainable community development through real-world engagement.

Environmental Awareness Walk Promotes Climate Action at SZABIST Islamabad
2026-06-11 08:00 - 17:00
An Environmental Awareness Walk was organized for the BBA-4 Environmental Sciences course at SZABIST University Islamabad under the supervision of Iffat Rasool. The activity aimed to raise awareness among students about environmental protection and climate responsibility through active participation and community engagement.
The walk was designed as an experiential learning initiative aligned with SDG 13: Climate Action, encouraging students to advocate for sustainability and environmentally responsible behavior. Participants carried messages promoting climate awareness, eco-friendly practices, and the importance of collective action in addressing environmental challenges.
Through this activity, students gained a practical understanding of environmental stewardship and reflected on their role in contributing to a more sustainable future. The initiative helped bridge classroom learning with real-world environmental advocacy, reinforcing the importance of individual and collective responsibility toward nature.
The Environmental Awareness Walk also fostered a sense of civic engagement and environmental consciousness among students, motivating them to adopt sustainable practices in their daily lives and encourage others within their communities to do the same.
This initiative reflects SZABIST Islamabad’s commitment to promoting sustainability education, experiential learning, and active participation in global environmental goals.

SZABIST MS Project Management Students Explore AI-Driven Project Monitoring and Evaluation
2026-06-12 08:00 - 17:00
Students of the MS Project Management Program at SZABIST University Islamabad attended an insightful guest session titled “Project Monitoring & Evaluation in the Age of AI”, as part of the Fundamentals of Project Management course.
The session was delivered by Bilal Aziz, a seasoned professional with extensive experience working with the Ministry of Federal Education and Professional Training and the Japan International Cooperation Agency. Drawing on his practical expertise, he highlighted how artificial intelligence is transforming project monitoring and evaluation processes by enabling data-driven decision-making, improving operational efficiency, and enhancing project outcomes.
During the session, students explored the growing role of AI technologies in modern project management and gained valuable insights into emerging industry trends. The interactive discussion encouraged participants to examine real-world applications of AI in monitoring project performance, evaluating impact, managing risks, and supporting evidence-based decision-making.
The session was organized by Al Khayyam and provided students with meaningful exposure to contemporary project management practices. At the conclusion of the event, Amer Riaz Qureshi, Program Manager of the MS Project Management Program, expressed appreciation to Mr. Bilal Aziz for sharing his expertise and presented him with a commemorative shield in recognition of his valuable contribution.
The guest session reinforced SZABIST Islamabad’s commitment to industry-focused education, innovation, and professional development, while supporting SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation and Infrastructure).

PIDE Professor Discusses Pakistan’s Economy from a Fiscal Vantage Point at SZABIST Islamabad
2026-06-12 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad hosted an insightful guest lecture titled “Pakistan’s Economy from a Fiscal Vantage Point”, providing MBA students with a valuable opportunity to engage with contemporary economic issues and policy debates.
The session featured Shahzada Muhammad Naeem Nawaz, Professor and Director of the Macro Policy Lab at Pakistan Institute of Development Economics. Organized by Syed Muhammad Usman Masood, the event offered students a deeper understanding of Pakistan’s fiscal landscape, economic challenges, and policy priorities.
Drawing on his extensive expertise in macroeconomic policy and public finance, Prof. Nawaz discussed key issues including fiscal sustainability, government spending, revenue generation, public debt management, and the broader economic outlook of Pakistan. His presentation provided thought-provoking insights into the complexities of economic policymaking and the critical role of fiscal discipline in achieving long-term economic stability and growth.
The interactive discussion that followed reflected the strong interest of MBA students in understanding national economic challenges and exploring evidence-based policy solutions. Students actively engaged with the speaker, raising questions on fiscal reforms, economic development, and future policy directions.
The session served as an enriching academic experience, strengthening students’ understanding of macroeconomic principles and their practical application in addressing real-world economic issues. It also highlighted SZABIST Islamabad’s commitment to promoting intellectual discourse, industry-academia engagement, and experiential learning through interactions with leading scholars and policy experts.
Aligned with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 17 (Partnerships for the Goals).

Department of Management Sciences Welcomes Future MBA Leaders at SZABIST Islamabad
2026-06-23 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully conducted the MBA Admissions Interviews and Orientation Session, welcoming prospective students and marking the beginning of their academic journey toward leadership and professional excellence.
The event was led by Shazia Akhtar, who warmly welcomed the aspiring MBA candidates and shared inspiring insights on the importance of leadership, innovation, continuous learning, and professional development in today’s dynamic business environment.
Faculty members of the Department of Management Sciences, alongside the MBA Club team and current MBA students, actively participated in the session and introduced candidates to the academic culture, learning opportunities, and student engagement activities available at SZABIST Islamabad. Through interactive discussions, participants gained valuable information about the MBA program structure, academic expectations, industry engagement opportunities, and career development pathways.
The orientation session provided an excellent platform for prospective students to interact with faculty members and peers, ask questions, and gain a deeper understanding of the values, vision, and educational philosophy that define the MBA program. The event also highlighted the department’s commitment to nurturing future business leaders through quality education, experiential learning, and professional mentorship.
By bringing together faculty, students, and prospective candidates, the session fostered a welcoming environment and offered participants a glimpse into the vibrant MBA community at SZABIST Islamabad.
As these future professionals prepare to embark on their transformational educational journey, the Department of Management Sciences looks forward to supporting their growth, achievements, and contributions to the business world.
The event reflects SZABIST Islamabad’s ongoing commitment to academic excellence, leadership development, and preparing graduates for success in an increasingly competitive and globalized business landscape.

BBA Students Present Innovative Business Research Projects at SZABIST Islamabad
2026-06-23 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully organized the Final Business Research Project Presentations 2026, providing BBA students with an opportunity to present their research findings, analytical capabilities, and innovative solutions to contemporary business challenges.
The presentations marked the culmination of students’ research efforts, allowing them to demonstrate their ability to identify business problems, conduct systematic research, analyze data, and develop evidence-based recommendations for organizations. The event highlighted the importance of research-driven decision-making and its role in addressing real-world business issues.
The activity was facilitated by Shumaila Zeb, whose continuous mentorship and academic guidance supported students throughout their research journey. Her commitment to fostering research excellence enabled students to strengthen their analytical, critical thinking, and problem-solving skills.
Representatives from various organizations attended the presentations, offering valuable industry perspectives, professional feedback, and constructive recommendations. Their participation strengthened industry-academia collaboration and provided students with practical insights into current business practices and organizational expectations.
The Business Research Project Presentations served as an important platform for promoting research excellence, innovation, and experiential learning while encouraging students to develop practical, evidence-based solutions for complex business challenges.
Through initiatives such as these, SZABIST Islamabad continues to cultivate a strong research culture, strengthen industry engagement, and prepare future business professionals with the analytical, research, and strategic decision-making skills required to excel in today’s dynamic business environment.

SZABIST Islamabad Conducts Corporate Outreach Visit to IBEX for MBA and EMBA Programs
2026-06-27 08:00 - 17:00
As part of its ongoing commitment to strengthening industry–academia collaboration, the Department of Management Sciences at SZABIST University Islamabad conducted a corporate outreach visit to IBEX Pakistan, Islamabad. The initiative aimed to create awareness about the university’s MBA and Executive MBA (EMBA) programs while promoting opportunities for professional growth, leadership development, and lifelong learning.
The faculty delegation was led by Shazia Akhtar, accompanied by Iffat Rasool and Muhammad Naeem.
During the interactive session, Prof. Dr. Shazia Akhtar presented an overview of the MBA and EMBA programs, highlighting their industry-oriented curriculum, experienced faculty, flexible learning pathways, and emphasis on leadership, innovation, strategic decision-making, and managerial excellence. She explained how the programs are designed to equip both aspiring and experienced professionals with the knowledge, skills, and competencies required to succeed in today’s dynamic business environment.
Participants also received detailed information regarding the program structure, admission process, and career opportunities associated with the MBA and EMBA programs. The discussion encouraged professionals to pursue higher education as a means of enhancing their leadership capabilities, expanding their professional networks, and accelerating career progression.
The outreach session provided an excellent platform for meaningful engagement between academia and industry, fostering dialogue on workforce development, executive education, and continuous professional learning.
This initiative reflects SZABIST Islamabad’s dedication to building strong partnerships with leading organizations and supporting professionals through quality business education that addresses evolving industry needs.

SZABIST Students Explore Water Research and Environmental Sustainability at PCRWR Islamabad
2026-07-02 08:00 - 17:00
The Environment and Climate Change Society at SZABIST University Islamabad organized an educational visit to the Pakistan Council of Research in Water Resources Headquarters in Islamabad, providing students with valuable exposure to one of Pakistan’s leading institutions dedicated to water resource research and environmental sustainability.
During the visit, students gained insights into the vital role of PCRWR in conducting, coordinating, and promoting research on key areas such as irrigation, drainage, surface and groundwater management, groundwater recharge, watershed management, rainwater harvesting, desertification control, water quality, and sustainable environmental practices.
Participants toured PCRWR’s state-of-the-art laboratories, where experts introduced them to advanced analytical facilities and demonstrated how scientific research supports the agricultural, industrial, and environmental sectors. Students learned about water quality testing procedures, sustainable water resource management, and the organization’s ongoing efforts to address Pakistan’s growing water and climate-related challenges.
The educational visit provided students with practical exposure to scientific research methodologies and enhanced their understanding of environmental conservation, climate resilience, and sustainable resource management. By observing real-world applications of environmental science, participants strengthened the connection between classroom learning and professional practice.
The Environment and Climate Change Society expressed its sincere appreciation to the management of PCRWR and the laboratory teams for their warm hospitality, expert guidance, and commitment to providing an enriching and memorable learning experience for the students.
This initiative reflects SZABIST Islamabad’s commitment to experiential learning, environmental stewardship, and preparing students to contribute toward sustainable solutions for national and global environmental challenges.

Save the Environment Campaign Promotes Climate Action at SZABIST Islamabad
2026-07-02 08:00 - 17:00
The Environment and Climate Change Society at SZABIST University Islamabad successfully organized a “Save the Environment” Signing Campaign as part of its Create Awareness Program, inspiring students, faculty, and staff to take collective action toward environmental protection and sustainable living.
The campaign was inaugurated by Khusro Pervaiz Khan, who encouraged participants to adopt environmentally responsible practices and emphasized the importance of individual and collective efforts in addressing climate change and protecting natural resources.
Students, faculty members, and staff enthusiastically participated by signing the environmental awareness board, pledging their commitment to protecting the environment, and supporting sustainable initiatives. The campaign attracted more than 150 participants, who also shared the message of environmental responsibility by capturing memorable moments at the awareness display.
As part of the initiative, the Environment and Climate Change Society also commemorated World Environment Day, organizing activities that reinforced the importance of environmental conservation, climate action, biodiversity protection, and sustainable lifestyles. The event encouraged meaningful engagement and highlighted the shared responsibility of individuals and communities in creating a cleaner and greener future.
The campaign served as an effective platform for raising awareness about environmental challenges while motivating students to become active advocates for sustainability within their communities. Through participation, collaboration, and public engagement, the initiative strengthened environmental consciousness and promoted responsible citizenship among the university community.
This event reflects SZABIST Islamabad’s continued commitment to environmental education, sustainability, and community engagement by empowering students to contribute positively toward national and global environmental goals.

CHRP Batch 8 Begins at SZABIST Islamabad with Practical HR Training and Job Description Development
2026-07-05 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad successfully commenced Certified Human Resource Professional (CHRP) Batch 8, marking the beginning of an engaging and practice-oriented learning journey for HR professionals and aspiring practitioners.
The opening session was led by Ahmed Ali Qureshi, who served as the resource person for the day. His session focused on aligning core Human Resource Management (HRM) functions with labor law compliance, providing participants with practical insights into the legal and strategic responsibilities of modern HR professionals.
A key highlight of the session was the in-depth exploration of Job Descriptions (JDs) as the foundation of effective human resource management. Participants learned how well-designed job descriptions support recruitment, performance management, training and development, compensation planning, and overall organizational effectiveness.
The workshop emphasized experiential learning through a series of practical exercises, enabling participants to apply HR concepts in real-world scenarios. During the session, participants:

Conducted Job Analysis to identify key responsibilities and competencies.
Developed a Job Requisition Form based on organizational hiring requirements.
Created market-ready Job Descriptions (JDs) aligned with industry standards and best HR practices.

The interactive activities encouraged collaboration, critical thinking, and problem-solving while strengthening participants’ practical understanding of HR processes and workforce planning.
The successful launch of CHRP Batch 8 reflects SZABIST Islamabad’s commitment to delivering industry-relevant professional development programs that equip HR professionals with the knowledge, practical skills, and strategic competencies required to excel in today’s evolving workplace.

SZABIST Students Bring Trade Marketing to Life Through Live Retail Experience
2026-07-20 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad transformed its Academic Hall into a vibrant marketplace, as students enrolled in the Trade Marketing course participated in a dynamic live retail experience that bridged classroom learning with real-world business practice.
Under the guidance of Sana Asad, students managed every aspect of the retail journey—from product sourcing and route-to-market planning to developing Instagram-ready brand identities and executing customer engagement strategies. The activity provided participants with valuable hands-on experience in applying modern trade marketing concepts within a competitive retail environment.
Each student-led stall featured professional visual merchandising techniques, including eye-level product displays, category blocking, shelf talkers, and price cards designed to influence consumer purchasing decisions at the First Moment of Truth (FMOT). Participants also incorporated behavioral marketing strategies such as scarcity and social proof to create authentic shopping experiences and better understand customer decision-making.
Digital marketing played an equally important role in the activity. Students promoted their brands through targeted social media campaigns before the event to drive visitor engagement, while QR codes placed at each stall enabled real-time customer feedback and performance evaluation. The integration of digital tools with traditional retail practices reflected the evolving landscape of modern trade marketing.
The live marketplace allowed students to experience the complete retail cycle—from attracting customers and building brand awareness to managing sales and evaluating consumer responses. The activity strengthened their practical understanding of merchandising, branding, consumer behavior, and integrated marketing communications.
Through experiential learning initiatives such as this, SZABIST Islamabad continues to equip students with industry-relevant knowledge, practical business skills, and entrepreneurial confidence, preparing them to excel in today’s dynamic retail and marketing landscape.

Brand Story Showcase Brings Consumer Behaviour Concepts to Life at SZABIST Islamabad
2026-07-20 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad hosted Brand Story, an innovative theatrical showcase on, where students of the Consumer Behaviour course transformed marketing concepts into engaging live performances. The event provided a unique experiential learning platform that combined creativity, strategic thinking, and consumer psychology.
Supervised by Sana Asad, students conceptualized, scripted, and performed original skits based on real-world branding challenges. From selecting globally and nationally recognized brands to developing characters and realistic marketing scenarios, participants demonstrated how businesses make strategic branding decisions in today’s competitive marketplace.
The performances featured well-known brands, including Spotify, foodpanda, Hico Ice Cream, Shan Foods, Cheezious, and PakWheels. Students assumed the roles of brand managers and consumer strategists, illustrating how brand perception, emotional connections, and psychological triggers influence consumer decision-making.
Each presentation explored branding from two distinct perspectives. One series of skits portrayed strategic discussions within brand management teams, highlighting the decision-making process behind marketing campaigns. The second followed consumers through their daily routines, demonstrating how brands naturally become part of everyday experiences from morning to evening and shape purchasing behavior over time.
Participants were evaluated on the accuracy of marketing concepts, creativity, storytelling, and their ability to articulate strategic insights during post-performance discussions. Beyond academic assessment, the event fostered collaboration, critical thinking, communication, and presentation skills while creating an engaging environment where theoretical knowledge was transformed into memorable real-world experiences.
Through experiential learning initiatives like Brand Story, SZABIST Islamabad continues to empower students with practical marketing expertise, preparing future business professionals to understand consumer behavior, develop effective brand strategies, and lead innovation in the evolving world of marketing.

SZABIST University Islamabad Signs MoU with Junior Jinnah Trust to Promote Education and Community Engagement
2026-07-21 08:00 - 17:00
SZABIST University Islamabad signed a Memorandum of Understanding (MoU) with Junior Jinnah Trust on 21 July 2026 under the External Relations & Financial Assistance (ERFA) Department, marking the beginning of a collaborative partnership dedicated to advancing education, student development, and community engagement.
The ceremony commenced with opening remarks by Khansa Zaman, who welcomed the participants and emphasized the importance of strategic partnerships in creating meaningful educational and social impact.
The MoU was formally signed by Khusro Pervaiz Khan, Head of Campus, SZABIST University Islamabad, and Muhammad Al Khayyam Nazir, Director of Junior Jinnah Trust. Concluding the ceremony, Mr. Khusro Pervaiz Khan highlighted the significance of collaborative initiatives that expand opportunities for students while contributing to the betterment of society through education and civic engagement.
Following the signing ceremony, representatives from both institutions held a productive discussion on future areas of collaboration. The dialogue focused on Junior Jinnah Trust’s initiatives to support out-of-school children and explored opportunities for SZABIST students to participate in internships, volunteer programs, community outreach activities, and other service-learning initiatives.
The partnership is expected to create valuable experiential learning opportunities that enable students to apply their academic knowledge in real-world settings while making meaningful contributions to community development. By connecting higher education with social responsibility, the collaboration aims to nurture responsible graduates who are equipped to create a positive impact beyond the classroom.
Through partnerships such as this, SZABIST Islamabad continues to strengthen its commitment to academic excellence, community engagement, and sustainable social development by fostering meaningful collaborations that benefit both students and society.
