SZABIST University Islamabad

MBA Fest 2025 Sports Event Showcases Energy, Team Spirit, and Campus Unity
2025-12-10 08:00 - 17:00 (Asia/Karachi)
The MBA Fest 2025 Sports Event brought tremendous energy, excitement, and team spirit to the SZABIST Islamabad campus. Students enthusiastically participated in a variety of sports activities, creating a lively and engaging atmosphere filled with competition, collaboration, and celebration.
Alongside the sports activities, food stalls added to the festive spirit, allowing students to relax, socialize, and enjoy memorable moments together. The event fostered strong connections among participants while promoting physical activity, teamwork, and campus camaraderie.
The event was held with the steadfast encouragement and support of Prof. Dr. Shazia Akhtar, Head of the Department of Management Sciences. The MBA Club, under the leadership of Dr. Zoya Wajid Satti as Focal Person and supported by its dedicated core team, successfully organized the sports event with excellent coordination and planning. Their commitment ensured a smooth, vibrant, and enjoyable sports day for all participants.
The Sports Event added an exciting and dynamic dimension to MBA Fest 2025, celebrating student engagement, unity, and an active campus culture.

Sky Lanterns & Movie Night at MBA Fest 2025 Create a Magical Campus Experience
2025-12-11 08:00 - 17:00
The Sky Lanterns and Movie Night at MBA Fest 2025 created a magical and unforgettable evening for students at SZABIST Islamabad. The event began with a beautiful sky lantern activity, where students released lanterns symbolizing hope, dreams, and new beginnings, filling the sky with warm light and a strong sense of unity and togetherness.
The evening continued with an enjoyable Movie Night, providing students with a relaxing and engaging cinematic experience. Laughter, bonding, and shared moments made the night truly memorable, strengthening friendships and enhancing campus spirit.
The event was held with the continued encouragement and support of Prof. Dr. Shazia Akhtar, Head of the Department of Management Sciences. The MBA Club, under the leadership of Dr. Zoya Wajid Satti as Focal Person and supported by its dedicated core team, organized the event with excellent coordination, ensuring a smooth and vibrant experience for all participants.
The Sky Lanterns and Movie Night beautifully captured the spirit of MBA Fest 2025, celebrating unity, creativity, and student engagement beyond the classroom.

Power Talk at MBA Fest 2025: “Beyond Degrees – Why Adab Is Your Real Competitive Advantage”
2025-12-13 08:00 - 17:00
The Power Talk session at MBA Fest 2025 proved to be an inspiring and thought-provoking experience for students at SZABIST Islamabad. Titled “Beyond Degrees: Why Adab Is Your Real Competitive Advantage,” the session was delivered by Mr. Irfan Sarfaraz, a renowned trainer, motivational speaker, and mentor known for his impactful work in personal growth, ethics, and professional development.
During the talk, Mr. Irfan Sarfaraz emphasized the importance of manners, character, and ethical behavior as true indicators of long-term success beyond academic qualifications. Students actively engaged in the session and gained valuable insights into communication skills, humility, emotional intelligence, and professional conduct—qualities essential for future leaders and responsible professionals.
The session was held with the continuous support and encouragement of Prof. Dr. Shazia Akhtar, Head of the Department of Management Sciences. The event was organized by the MBA Club, with Dr. Zoya Wajid Satti serving as the Focal Person, and was supported by the dedicated MBA Club Core Team. Their collective efforts ensured a well-coordinated, impactful, and motivating session.
The Power Talk added intellectual depth and personal development value to MBA Fest 2025, leaving students inspired to focus on character-driven leadership alongside academic excellence.

MBA Fest 2025 Power Talk: “Stereotypes – Shaping and Limiting Us”
2025-12-13 08:00 - 17:00
The MBA Fest 2025 Power Talk featuring Ms. Zainab Dar was an eye-opening and highly engaging session for students at SZABIST Islamabad. Speaking on the thought-provoking topic “Stereotypes: Shaping and Limiting Us,” the session explored how societal labels influence identity, behavior, and opportunities in both personal and professional spheres.
Ms. Zainab Dar, known for her impactful communication style and strong advocacy for social awareness, encouraged students to challenge limiting beliefs, embrace individuality, and promote inclusive thinking. Her inspiring message resonated strongly with the audience, sparking reflection, meaningful discussion, and active engagement throughout the session.
The event was held with the continued guidance and unwavering support of Prof. Dr. Shazia Akhtar, Head of the Department of Management Sciences. The session was successfully organized by the MBA Club, with Dr. Zoya Wajid Satti serving as the Focal Person, and supported by the dedicated MBA Club Core Team, whose commitment ensured a smooth and impactful event.
The Power Talk added significant value to MBA Fest 2025 by fostering self-awareness, critical thinking, and socially responsible leadership among students.

Scavenger Hunt at MBA Fest 2025 Sparks Adventure, Teamwork, and Campus Fun
2025-12-13 08:00 - 17:00
The Scavenger Hunt at MBA Fest 2025 was an exciting and adventure-packed activity that brought energy, curiosity, and strong team spirit to the SZABIST Islamabad campus. Students enthusiastically participated in solving intriguing clues, exploring hidden spots, and working together to uncover treasures, making the event both thrilling and memorable.
The event was made possible through the continuous support and encouragement of Prof. Dr. Shazia Akhtar, Head of the Department of Management Sciences, whose guidance played a key role in the success of the activity. The Scavenger Hunt was proudly organized by the MBA Club, with Dr. Zoya Wajid Satti serving as the Focal Person, and supported by the dedicated and hardworking MBA Club Core Team.
This fun-filled activity promoted teamwork, problem-solving, bonding, and campus engagement, adding an adventurous dimension to MBA Fest 2025. The Scavenger Hunt successfully combined learning with excitement, creating unforgettable moments for students.

Bonfire & Qawali Night Marks a Magical Conclusion of MBA Fest 2025 at SZABIST Islamabad
2025-12-13 08:00 - 17:00
The Bonfire & Qawali Night beautifully concluded MBA Fest 2025, creating a warm, soulful, and unforgettable experience for the SZABIST Islamabad community. The evening was filled with mesmerizing qawali performances, glowing bonfire flames, and a strong sense of unity and celebration, leaving students and faculty with cherished memories.
The event reflected the cultural richness and vibrant campus spirit of SZABIST Islamabad, bringing students together through music, togetherness, and shared joy. The soulful melodies and festive ambiance made the night a perfect finale to the week-long celebrations.
Special appreciation is extended to Prof. Dr. Shazia Akhtar, Head of the Department of Management Sciences, for her constant guidance, encouragement, and support throughout MBA Fest 2025. The event was successfully organized by the MBA Club, with Dr. Zoya Wajid Satti serving as the Focal Person, and supported by the enthusiastic and dedicated MBA Club Core Team, whose efforts ensured a memorable and well-coordinated evening.
The Bonfire & Qawali Night truly captured the spirit of unity, culture, and celebration—bringing MBA Fest 2025 to a magical close.

Experiential Learning Through Role Play in Management Principles at SZABIST Islamabad
2025-12-13 08:00 - 17:00
As part of the Management Principles course for BBA 1A and BBA 1B, Dr. Ayesha Noor conducted an engaging role-play based experiential learning activity at SZABIST University Islamabad. The activity was designed to enhance students’ practical understanding of core management concepts through hands-on participation.
During the session, students assumed the roles of key organizational stakeholders and applied fundamental management functions, including planning, organizing, leading, and controlling. Through collaborative decision-making and real-time problem-solving, participants navigated simulated workplace challenges that closely reflected real-world management scenarios.
The interactive exercise significantly strengthened students’ communication, leadership, teamwork, and analytical skills, preparing them for professional management environments. This initiative reflects SZABIST Islamabad’s commitment to innovative teaching methodologies and aligns with the United Nations Sustainable Development Goals, particularly SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth).

SZABIST Social Sciences Faculty Contributes to Pakistan Reading & Learning Festival 2025
2025-12-15 08:00 - 17:00
SZABIST University Islamabad proudly highlights the participation of Dr. Arooj Mujeeb, Faculty of Social Sciences, at the Pakistan Reading and Learning Festival 2025, held at Lok Virsa, Islamabad.
Dr. Arooj Mujeeb was invited as one of the 12 distinguished resource persons/trainers from across Pakistan to conduct a specialized training session titled “Neurodiversity: A Teacher Action Plan” at the Exhibition Hall.
The training session engaged students and teachers from various government schools, focusing on strengthening inclusive educational practices and enhancing awareness around neurodiversity in classroom settings.
Key Learning Outcomes
Participants gained valuable insights into:

Understanding diversity and neurodiversity

Identifying different types and manifestations of neurodiversity

Practicing constructive classroom communication

Recognizing the need for effective referral systems for neurodiverse learners

The session featured interactive discussions, short video clips, and an engaging Q&A segment, encouraging meaningful dialogue between educators and learners.
Through such national-level academic contributions, SZABIST University Islamabad continues to demonstrate its commitment to inclusive education, faculty leadership, teacher development, and community engagement.

Industrial Visit to Qarshi Ltd | Experiential Learning in Action at SZABIST Islamabad
2025-12-16 08:00 - 17:00
SZABIST University Islamabad organized an educational industrial visit to Qarshi Ltd for BSAF–3 and MBA (Cost & Management Accounting) students, reinforcing its commitment to experiential and industry-linked learning.
The visit was led by Mr. Muhammad Ali Khan, Lecturer in Finance & Accounting, and was accompanied by Dr. Syed Aziz Rasool and Dr. Zeeshan Hamid, ensuring academic guidance and meaningful engagement throughout the activity.
During the visit, students gained firsthand exposure to Qarshi Ltd’s live manufacturing operations, including:

Cost structures and cost management practices

Quality assurance and control systems

Research & Development (R&D) facilities

Sustainable sourcing practices showcased through Qarshi’s botanical garden

This industrial exposure enabled students to connect theoretical concepts with real-world applications, enhancing their understanding of cost accounting, quality management, operational efficiency, and industrial sustainability.
Such initiatives reflect SZABIST Islamabad’s dedication to practical learning, industry collaboration, and preparing students for professional excellence.

International Academic Session on AI in Research Methods for EMBA at SZABIST
2025-12-16 08:00 - 17:00
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) organized a high-impact international academic session for the Executive MBA (EMBA) – Applied Research Methods course, focusing on the strategic application of Artificial Intelligence (AI) in academic and applied research.
The session was led by Dr. Muhammad Imran Qureshi, faculty member at Teesside University, United Kingdom, and a distinguished scholar in research methodology, data analytics, and AI-driven research. Dr. Qureshi delivered a highly insightful and practice-oriented session demonstrating how emerging AI tools are transforming the modern research ecosystem.
Participants were introduced to advanced research tools such as Scopus and SciSpace AI for identifying research gaps and strengthening problem statements. NotebookLM was demonstrated for conducting efficient literature reviews, synthesizing academic sources, and developing research mind maps to enhance conceptual clarity and theoretical framing.
The session also covered research design, methodology, and data analysis, featuring live demonstrations using R programming and Julius AI, highlighting how AI-enabled tools enhance analytical rigor and support data-driven academic decision-making.
The session was moderated by Dr. Muhammad Shafiq, Program Manager – EMBA/PMBA/MHRM, ensuring an engaging and structured academic discourse. The event concluded with a vote of thanks by Dr. Muhammad Asif, Associate Dean, Management Sciences, who acknowledged the speaker’s valuable contribution and reaffirmed SZABIST’s commitment to research innovation, academic excellence, and global collaboration.
The event was attended by EMBA participants, MS and PhD scholars, and faculty members from SZABIST as well as national and international universities, fostering interdisciplinary dialogue and global perspectives on AI integration in research methodology and data analytics.
This initiative reflects SZABIST’s strategic focus on innovation in higher education, AI-enabled research capabilities, and the development of future-ready researchers and academic leaders.

Learning & Development Seminar at SZABIST Islamabad | Driving Performance and Leadership
2025-12-16 08:00 - 17:00
Learning and Development (L&D) has emerged as a critical driver of organizational performance, leadership effectiveness, and sustainable growth. In line with this perspective, SZABIST University Islamabad successfully organized a Learning and Development Seminar for MBA and Executive MBA students.
The session was led by Mr. Jawad Hussain Awan, Manager Learning at PTCL Group, who brings over 19 years of extensive professional experience in Learning and Development. An Organizational Leadership graduate from LUMS, Mr. Awan shared valuable industry insights on how L&D serves as a strategic enabler of business performance and leadership development.
Key areas discussed during the seminar included:

The distinction between training, learning, and development

Conducting effective Learning Needs Analysis (LNA)

Aligning learning initiatives with organizational strategy

The role of leaders as learning enablers in fostering a strong learning culture

A major takeaway from the session was the importance of leadership commitment in building and sustaining a continuous learning environment within organizations.
The seminar was organized by Executive MBA students — Muhammad Awais (Director Commercial Planning, PTCL), Muhammad Tariq (Office Manager Admin & Logistics, Thales), Nawab Khan, and Ali Riaz (Captain, CCMW) — under the guidance of Ms. Saba Butt.
SZABIST extends sincere appreciation to Dr. Muhammad Shafiq, Program Manager – EMBA & MHRM, and Dr. Fuwad Bashir, Program Manager – MPM, for their valuable presence and support, which further enriched the academic and professional learning experience.
This seminar reflects SZABIST Islamabad’s commitment to industry-integrated learning, leadership development, and preparing future-ready business professionals.

Students Visit NDMA during Disaster Early Warning Tech Expo (DEW-TE)
2025-12-16 08:00 - 17:00
Students of MS Development Studies (MSDS) and BS Social Sciences from SZABIST University Islamabad participated in an educational visit to the National Disaster Management Authority (NDMA) during the Disaster Early Warning Tech Expo (DEW-TE)
The visit provided students with hands-on exposure to Pakistan’s disaster risk management framework and cutting-edge early warning and climate-technology innovations. Participants explored the role of Artificial Intelligence (AI), geospatial technologies, and data-driven solutions in disaster preparedness, risk reduction, and climate resilience.
Through interactive demonstrations and expert briefings, students gained valuable insights into:

National disaster management and coordination mechanisms
Early warning systems and emergency response technologies
Climate-tech innovations for disaster risk reduction
Practical applications of AI and geospatial tools in disaster management

The visit was conducted under the supervision of Dr. Abdul Razzaq Khan, Program Manager MS Development Studies, along with Ms. Fatima Bashir, Student Affairs, ensuring academic relevance and meaningful engagement throughout the activity.
This initiative successfully bridged classroom learning with real-world practice, enhancing students’ understanding of disaster governance, climate resilience, and technology-driven risk management. The visit reflects SZABIST Islamabad’s commitment to experiential learning, interdisciplinary education, and preparing students to address contemporary global challenges.

Career Counseling Seminar at SZABIST Islamabad | Guiding Futures, Shaping Careers
2025-12-17 08:00 - 17:00
The Youth Empowerment Society SZABIST, in collaboration with the House of Commons (HOC), successfully organized an impactful Career Counseling Seminar at SZABIST University Islamabad, aimed at equipping students with practical guidance for informed career decision-making.
The seminar focused on helping students gain clarity about their professional pathways by addressing key areas such as:

Career planning and realistic goal setting

Skill development and employability enhancement

Job-hunting strategies and professional growth

Competitive examinations, including CSS and One Paper Exam preparation

Civil Services and alternative career pathways

The speakers emphasized the importance of smart career choices, long-term planning, and adaptability in today’s competitive job market. Valuable insights were shared on effective job-search techniques, essential professional skills, and strategic preparation for competitive exams.
The role of House of Commons (HOC) and Skill Hive in nurturing employability, career readiness, and youth empowerment was also highlighted, encouraging students to leverage available platforms and resources for personal and professional development.
The session inspired students to think strategically, plan confidently, and move purposefully toward their career goals, reinforcing SZABIST Islamabad’s commitment to student success, professional development, and youth empowerment.

Guest Speaker Session on Strategic Marketing in the Age of Disruption at SZABIST Islamabad
2025-12-19 08:00 - 17:00
As part of its Experiential Learning initiative, SZABIST University Islamabad Campus hosted an insightful guest speaker session for MBA and Executive MBA (EMBA) students on the topic “Strategic Marketing in the Age of Disruption.”
The session was delivered by Mr. Abdullah Ishtiaq, Head of Strategic Operations at SHIBLI, who shared powerful industry perspectives on how marketing strategies are evolving in today’s rapidly transforming business environment.
Mr. Ishtiaq discussed the fundamental shift from traditional oligopolies to dynamic business ecosystems, highlighting how established strategies are being challenged by disruptive forces. Key areas of discussion included:

The rise and dominance of connected product ecosystems
The emerging autonomy divide in markets
The growing role of Generative AI in customer empowerment
How technology is reshaping consumer expectations and strategic decision-making

The session encouraged critical thinking and strategic reflection, offering students real-world insights into disruption, innovation, and future-ready marketing approaches. Through interactive discussion and practical examples, students gained a deeper understanding of how organizations must adapt to remain competitive in an era of constant change.
The event proved to be highly engaging and thought-provoking, reinforcing SZABIST Islamabad’s commitment to industry-integrated learning and preparing business leaders for the challenges of the digital economy.

BSAF & EMBA Students Visit EBM | Industry–Academia Exposure at SZABIST Islamabad
2025-12-19 08:00 - 17:00
As part of experiential learning initiatives, BSAF and Executive MBA (EMBA) students of Business Management and Organizational Behavior from SZABIST University Islamabad visited English Biscuit Manufacturers (EBM), gaining valuable industry–academia exposure.
The visit was organized under the guidance of Dr. Sundas Azeem, Assistant Professor, Department of Management Sciences, with the objective of bridging classroom learning with real-world organizational practices. Students were accompanied by Dr. Sanaullah Ansari, who ensured academic engagement throughout the visit.
During the visit, students gained firsthand insights into:

Organizational structure and management processes
Operational excellence in the FMCG sector
Practical application of business and organizational behavior concepts
Industry best practices within one of Pakistan’s leading FMCG organizations

The interactive exposure enabled students to connect theoretical knowledge with industry realities, enhancing their understanding of management dynamics, operational efficiency, and organizational culture.
SZABIST Islamabad extends sincere appreciation to English Biscuit Manufacturers (EBM) for their warm hospitality and for sharing valuable insights that enriched students’ learning experience. Such visits reflect SZABIST’s continued commitment to experiential learning, industry engagement, and preparing students for professional excellence.

Hands-On Workshop on Tableau Software for BBA Students at SZABIST Islamabad
2025-12-20 08:00 - 17:00
A hands-on workshop on Tableau Software was successfully conducted on 20 December 2025 at SZABIST University Islamabad for BBA students enrolled in the course Software Tools for Business, strengthening their practical data analytics and visualization skills.
The session was conducted by Dr. Zoya Wajid Satti, with Mr. Syed Shahwar Hussain serving as the software trainer. Mr. Hussain delivered an in-depth and practice-oriented demonstration of Tableau, using real-world examples to make the learning experience interactive, engaging, and highly impactful.
During the workshop, students learned how to:

Create effective data visualizations and dashboards
Analyze business data using Tableau tools
Interpret insights for data-driven decision-making
Apply analytical thinking to real business scenarios

The workshop emphasized the growing importance of data analytics and visualization in modern business environments, enabling students to translate complex data into meaningful insights for strategic decision-making.
Such initiatives reflect SZABIST Islamabad’s commitment to experiential learning, digital skills development, and preparing students for the demands of data-driven business roles.

Industrial Visit to Murree Brewery | Experiential Learning in Action at SZABIST Islamabad
2025-12-22 08:00 - 17:00
As part of its commitment to experiential and industry-integrated learning, SZABIST University Islamabad organized an industrial visit to Murree Brewery for BSAF and BSBA (Business & Management) students.
Established in 1860, Murree Brewery is among Pakistan’s oldest industrial enterprises and a pioneer in the beverage and pharmaceutical sectors. Today, the organization operates on a national scale with multiple production units and a diversified product portfolio serving markets across Pakistan.
During the visit, students gained firsthand exposure to:

Production and operational workflows
Quality assurance and regulatory compliance standards
Financial controls and accounting practices
Strategic and operational planning in a large-scale organization

The visit successfully bridged classroom learning with real-world application, enabling students to observe how efficiency, governance, and strategic decision-making are implemented in professional business environments. Students actively participated, asked insightful questions, and appreciated the opportunity to witness organizational operations in action.
This informative and engaging experience added valuable practical perspective to their academic journey, making learning both meaningful and memorable. SZABIST University Islamabad extends sincere gratitude to the Murree Brewery management for their support and warm hospitality.

Business Project Evaluation for BBA Students | Strengthening Industry–Academia Linkages at SZABIST Islamabad
2025-12-23 08:00 - 17:00
SZABIST University Islamabad successfully conducted the Business Project Evaluation for BBA students ,providing with a valuable platform to present their projects before industry professionals and receive constructive feedback.
The evaluation aimed to bridge academic learning with real-world business practices while strengthening industry–academia collaboration. Key objectives of the activity included:

Assessing students’ analytical, strategic, and presentation skills
Exposing students to professional evaluation standards
Enhancing students’ corporate readiness and confidence

Through this experiential learning activity, BBA students gained practical insights into business problem-solving, strengthened their critical thinking and communication skills, and developed confidence by interacting with experts from diverse industries.
The session was conducted under the supervision of Dr. Shumaila Zeb, BBA Program Manager, whose continuous guidance and support ensured the smooth and successful execution of the event.
Industry evaluators from various organizations, including SDPI, actively participated and highly appreciated the students’ innovation, professionalism, and quality of work demonstrated during the evaluations.
Such initiatives reflect SZABIST University Islamabad’s commitment to experiential learning, industry engagement, and preparing future business leaders to meet dynamic corporate challenges.

Learning Beyond the Classroom: BSBA 1 Students Visit Elfin Pasta Manufacturing Unit
2025-12-24 08:00 - 17:00
As part of experiential learning, students of BSBA 1 (Introduction to Accounting) from SZABIST University Islamabad visited the Elfin Pasta Manufacturing Unit , under the supervision of Ms. Nayyab Javed.
The visit transformed classroom-based accounting concepts into a real-world learning experience, allowing students to observe how the accounting cycle operates within a live business environment. As students toured the manufacturing facility, they closely examined routine business activities and actively linked them to core accounting principles, including:

Identification and classification of assets such as machinery, inventory, and cash
Understanding liabilities arising from operational activities
Recognition of expenses in day-to-day production processes
Generation of sales and revenue through distribution channels

Throughout the visit, students engaged in meaningful discussions, asked insightful questions, and analyzed why each operational activity matters from an accounting perspective. This hands-on exposure helped them clearly understand how real business observations are translated into accounting records and financial statements.
SZABIST University Islamabad extends sincere gratitude to the Elfin Pasta team for their warm hospitality and professional support. Special appreciation goes to Mr. Mohib Javed (Sales Operations Manager) and Mr. Hussain Showket (Plant Manager) for the comprehensive operational walkthrough, and Mr. Imran Mohsin (Chief Financial Officer) for delivering a practical financial briefing that enhanced students’ understanding of the financial dimensions behind business operations.
The visit concluded on a thoughtful and memorable note with gift hampers for the students, further enriching their learning experience.

Sindhi Culture Day 2025 Celebrated at SZABIST University Islamabad
2025-12-24 08:00 - 17:00
Sindhi Sangat SZABIST Islamabad proudly organized Sindhi Culture Day , celebrating the rich heritage, traditions, and cultural identity of Sindh.
The event beautifully showcased Sindhi culture through traditional Sindhi music, live singing, and cultural dance performances, complemented by impactful speeches, soulful poetry recitations, and a documentary highlighting the history, values, and cultural depth of Sindh. Each segment reflected the resilience, artistic richness, and enduring spirit of Sindhi civilization.
The occasion was honored by the presence of Dr. Mahesh Kumar Malani, Member of the National Assembly from Mithi, Tharparkar District, as the Chief Guest. In his address, he emphasized the importance of cultural preservation, national unity, and the vital role of youth in promoting harmony through cultural awareness.
Adding to the spirit of inclusivity, students representing Pukhtoon (Pashtun), Punjabi, Gilgit-Baltistan, and Baloch cultures presented their traditional dances, creating a vibrant cultural exchange. These performances strengthened mutual respect and unity among diverse communities, reflecting the inclusive values upheld by SZABIST University Islamabad.
Sindhi Culture Day served as a meaningful platform where culture became a bridge between communities, reinforcing the idea that celebrating diversity together strengthens collective identity and social harmony.

MBA Experiential Learning Activity: Industrial Visit to Vanto Shoes & Green PVC
2025-12-24 08:00 - 17:00
As part of the MBA Experiential Learning Activity, SZABIST University Islamabad organized an insightful industrial visit to Vanto Shoes and Green PVC , under the supervision of Dr. Zoya Wajid Satti.
The visit aimed to provide MBA students with firsthand exposure to real-time business operations, manufacturing processes, and industry best practices. During the visit, students observed live production lines, gained insights into quality control mechanisms, explored supply chain workflows, and interacted with experienced industry professionals.
This practical exposure enabled students to effectively connect theoretical concepts learned in the classroom with their real-world applications in the corporate and manufacturing sectors. The experience significantly enhanced students’ analytical thinking, observational abilities, and professional understanding of modern industrial operations.
The activity proved to be a highly productive and engaging learning experience, reinforcing SZABIST’s commitment to experiential learning and industry-oriented education.

BSAF Experiential Learning Activity: Marketing Management Hands-On Project
2025-12-31 08:00 - 17:00
As part of the BSAF Experiential Learning Activity under the course Marketing Management, SZABIST University Islamabad conducted a practical, hands-on learning session, supervised by Dr. Zoya Wajid Satti.
The activity aimed to provide BSAF students with real-world exposure to contemporary marketing practices by engaging them in the development of comprehensive marketing plans for new and innovative products. Students were encouraged to think creatively, analyze market dynamics, identify target segments, and design effective marketing strategies.
During the session, students applied core marketing management concepts including product innovation, market segmentation, positioning, pricing strategies, and promotional planning. The experiential exercise helped students bridge theoretical knowledge with practical application, enhancing their understanding of real market challenges.
This activity significantly strengthened students’ teamwork, critical thinking, analytical, and presentation skills — competencies essential for success in today’s competitive business environment. The initiative reflects SZABIST’s strong commitment to outcome-based education and experiential learning.

Research Symposium on Aligning Psychological Research with UN-SDGs at SZABIST Islamabad
2025-12-31 08:00 - 17:00
SZABIST University Islamabad proudly hosted a Research Symposium titled “Aligning Psychological Research with UN-SDGs” , led by Dr. Arooj Mujeeb, Faculty of Social Sciences. The symposium highlighted impactful research conducted by MS Clinical Psychology students, demonstrating strong alignment with the United Nations Sustainable Development Goals (SDGs).
The event was honored by the presence of Dr. Muhammad Waqas Saleem, Executive Director Lok Virsa and former Assistant Professor at Quaid-i-Azam University, as the Guest of Honor. His valuable insights enriched academic discussions and emphasized the importance of interdisciplinary and socially responsive research.
A comprehensive research portfolio was presented, featuring 19 psychology research projects employing mixed-method and quantitative approaches. The research addressed Pakistan-specific challenges while maintaining strong alignment with national and global SDGs. Key research domains included mental health and psychological well-being (SDG 3), gender equity and empowerment (SDG 5), education and professional competency (SDG 4), digital media and society (SDG 3), peace, justice, and civic engagement (SDG 16), and climate action through environmental psychology (SDG 13).
The sequence of events included a detailed briefing of research projects to the Guest of Honor and Faculty of Social Sciences by Dr. Arooj Mujeeb, followed by a Strategic Planning Meeting hosted by the Head of the Department of Social Sciences to explore long-term research collaboration. The symposium concluded with a visit to student research displays, showcasing scholarly work and applied research outcomes.
The symposium emphasized emotionally, cognitively, and socially integrated research with policy-relevant, training-focused, and intervention-oriented outcomes tailored to Pakistan’s socio-cultural context. This initiative reflects SZABIST Islamabad’s continued commitment to research excellence, interdisciplinary engagement, and meaningful societal impact.

Canva Poster Exhibition on Environmental and Social Change at SZABIST Islamabad
2025-12-31 08:00 - 17:00
SZABIST University Islamabad hosted an engaging Experiential Learning Activity titled “Canva Poster Exhibition on Environmental and Social Change”. The initiative was designed to empower students to creatively explore pressing environmental and social challenges in Pakistan through digital design, visual storytelling, and the use of Canva and AI-powered tools.
The exhibition highlighted critical issues such as environmental degradation caused by unchecked development, child labor, mental health awareness, corruption, ethical use of social media, plastic and e-waste pollution, and deeply rooted societal taboos. Through creative poster designs, students translated complex real-world problems into impactful visual narratives, encouraging awareness, dialogue, and critical reflection.
The activity strongly aligned with UN Sustainable Development Goal 04 – Quality Education, emphasizing creativity, technology integration, experiential learning, and real-world problem-solving skills. Framed poster displays fostered meaningful discussions among students and faculty, promoting solution-oriented thinking and social responsibility.
The exhibition was organized and facilitated by Sana Asad, who provided hands-on guidance to students in poster design, visual communication, and effective storytelling. The initiative enabled students to enhance their digital literacy, creative thinking, and ability to communicate social messages effectively.
Through such experiential learning initiatives, SZABIST University Islamabad continues to reinforce its commitment to innovative education, digital empowerment, and the development of socially conscious and proactive change-makers.

Design Show 2025 Showcases Creative Excellence at SZABIST Islamabad
2025-12-31 08:00 - 17:00
The Faculty of Media Sciences at SZABIST University Islamabad successfully hosted a creative Design Show , highlighting the artistic talent, innovation, and visual storytelling skills of its students.
The event showcased a diverse range of student work, including graphic design projects, visual communication concepts, branding solutions, and creative design portfolios. Students presented their projects in a professional exhibition-style setting, allowing them to demonstrate their creative thinking, technical expertise, and practical application of design principles.
The Design Show promoted experiential learning by encouraging students to translate theoretical knowledge into real-world creative outputs. Through hands-on engagement, students enhanced their critical thinking, problem-solving abilities, and confidence in presenting ideas through impactful visual design.
By fostering creativity, innovation, and industry-relevant skills, the event reflected SZABIST’s strong commitment to student engagement, experiential learning, and practice-oriented education. Such initiatives continue to empower students to communicate ideas effectively and prepare them for professional careers in the creative and media industries.

SZABIST Media Fest 2026: Celebrating Creativity, Innovation & Media Excellence
2026-01-01 08:00 - 17:00
The Media Department of SZABIST University Islamabad successfully organized Media Fest 2026 on 1 January 2026, celebrating creativity, innovation, and student talent across multiple media disciplines.
The event featured a variety of engaging games, creative stalls, and interactive activities, offering students an exciting platform to showcase their skills, ideas, and artistic expression. A diverse range of paintings, academic projects, short films, teasers, and visual content was displayed, highlighting students’ passion for media, storytelling, and visual communication.
Media Fest 2026 created a fun, inspiring, and collaborative learning environment, encouraging creativity, peer interaction, and hands-on engagement. The festival reflected SZABIST’s strong commitment to experiential learning, creative development, and student-centered education, empowering emerging media professionals to explore and express their creative potential.

Experiential Learning Activity: Marketing Management (4Ps in Practice) at SZABIST Islamabad
2026-01-02 08:00 - 17:00
Welcoming the New Year 2026 with an innovative learning approach, the Department of Management Sciences at SZABIST University Islamabad organized a hands-on, team-based Experiential Learning Activity in the form of a Sandwich Making Competition for MBA and EMBA students on Friday, 02 January 2026.
Conducted under the supervision of Mr. Syed Shahwar Hussain as part of the Marketing Management course, the activity aimed to provide students with a practical understanding of core marketing concepts, particularly the 4Ps of Marketing — Product, Price, Place, and Promotion.
Working in teams, students conceptualized their sandwiches as marketable products by making strategic decisions related to product design, differentiation, pricing strategies, target market selection, and promotional messaging. Participants evaluated ingredient quality, presentation, branding, and customer value while calculating per-unit costs, considering fixed and variable expenses, and setting competitive prices.
The exercise emphasized integrated marketing thinking, encouraging students to align product features with pricing and promotional strategies. By simulating real-world business constraints, the activity enhanced students’ creativity, collaboration, and strategic decision-making skills.
Overall, the competition successfully bridged the gap between marketing theory and practice, providing MBA and EMBA students with a holistic understanding of how marketing decisions are interconnected and executed in real business environments.

Cinematic Saga Hosted by the Faculty of Media Sciences at SZABIST Islamabad
2026-01-03 08:00 - 17:00
The Faculty of Media Sciences at SZABIST University Islamabad successfully hosted Cinematic Saga , celebrating the art of filmmaking, storytelling, and digital media creativity.
The event showcased students’ exceptional talent in film production, direction, cinematography, editing, and screenwriting, providing a dynamic platform to present their creative projects and compelling narratives. Through innovative concepts and technical execution, students demonstrated strong storytelling abilities and hands-on media expertise.
Cinematic Saga encouraged creative collaboration, innovation, and practical learning, allowing students to bring their cinematic visions to life while gaining real-world exposure to filmmaking processes and industry-relevant practices.
By promoting film literacy, media creativity, and professional skill development, the event reflected SZABIST’s commitment to experiential learning, student engagement, and career-oriented education, inspiring the next generation of media and film professionals.

BBA Experiential Learning Activity: Supply Chain Business Model Display Event at SZABIST Islamabad
2026-01-03 08:00 - 17:00
The Department of Management Sciences, in collaboration with SZABIST Administration, successfully organized a Supply Chain Business Model Display Event on 03 January 2026 as part of the BBA Experiential Learning Activity.
Students of BBA 7th and 8th Semester (Marketing & Supply Chain Management) exhibited a variety of stands representing different industry-based supply chain business models. The event showcased innovative business ideas designed to address real-world challenges and respond to emerging market needs.
Students demonstrated strong analytical and entrepreneurial capabilities through detailed market research, financial projections, operational planning, and innovative strategies, attracting the interest of faculty members and industry experts. In addition to business model displays, students also presented self-produced documentaries highlighting their assigned industry segments, adding depth and creativity to their projects.
The event highlighted SZABIST University’s commitment to experiential learning, entrepreneurship, and innovation-driven education. Prof. Dr. Shazia Akhtar (HOD – Management Sciences) visited all the stands and highly appreciated the students’ creativity, professionalism, and effort.
The event was attended by faculty members, industry professionals, and a large number of students from various disciplines. Dr. Muhammad Asif (Dean – Management Sciences) and Dr. Shumaila Zeb (Associate Professor & Program Manager BBA) also commended the students for their outstanding performance and innovative thinking.
The activity was successfully conducted under the supervision of Mr. Omer Ijaz, Course Instructor, ensuring effective coordination and meaningful learning outcomes.

SZABIST Media Sciences Hosts First International Colloquium on AI, Media & Society
2026-01-04 08:00 - 17:00
The Faculty of Media Sciences at SZABIST University Islamabad successfully hosted its First International Colloquium on Sunday, January 04, 2026, bringing together scholars, researchers, and academics to promote knowledge exchange and research-driven academic dialogue.
The colloquium featured a distinguished lineup of national and international keynote speakers, whose thought-provoking insights shaped the academic vision and intellectual depth of the event. Dr. Aamir Jamal, Associate Professor at the Faculty of Social Work, University of Calgary, Canada, shared critical perspectives on the evolving role of universities in the age of Artificial Intelligence.
Renowned academic Prof. Dr. Taimur Ul Hassan highlighted the importance of gatekeeping and the political economy of AI, while international speaker Noprita Herari discussed artificial intelligence and its expanding influence on algorithmic life. A leading academic voice, Dr. Sarah Umer, emphasized the dual role of AI in media and social change, highlighting both its opportunities and challenges.
In the concluding remarks, Prof. Dr. Kamran Azam appreciated the presenters for their valuable research contributions and scholarly publications, acknowledging the significance of their work in advancing contemporary academic discourse. Researchers and presenters shared original studies and peer-reviewed research, contributing meaningful perspectives on AI, media, and society.
The session was guided with academic rigor by Dr. Ali Rana, Head of the Department of Communication and Media Studies at Fatima Jinnah Women University, who served as Session Chair, ensuring scholarly depth and structured discussion. Professor Dr. Muhammad Riaz, Professor of Media Studies, also served as Session Chair, facilitating rigorous engagement and critical dialogue throughout the sessions.
The successful organization of the First International Colloquium reflects SZABIST’s commitment to academic excellence, global collaboration, and research-led discourse in emerging areas of media, artificial intelligence, and social transformation.
