SZABIST University Islamabad

Research Symposium on Aligning Psychological Research with UN-SDGs at SZABIST Islamabad
2025-12-31 08:00 - 17:00 (Asia/Karachi)
SZABIST University Islamabad proudly hosted a Research Symposium titled “Aligning Psychological Research with UN-SDGs” , led by Dr. Arooj Mujeeb, Faculty of Social Sciences. The symposium highlighted impactful research conducted by MS Clinical Psychology students, demonstrating strong alignment with the United Nations Sustainable Development Goals (SDGs).
The event was honored by the presence of Dr. Muhammad Waqas Saleem, Executive Director Lok Virsa and former Assistant Professor at Quaid-i-Azam University, as the Guest of Honor. His valuable insights enriched academic discussions and emphasized the importance of interdisciplinary and socially responsive research.
A comprehensive research portfolio was presented, featuring 19 psychology research projects employing mixed-method and quantitative approaches. The research addressed Pakistan-specific challenges while maintaining strong alignment with national and global SDGs. Key research domains included mental health and psychological well-being (SDG 3), gender equity and empowerment (SDG 5), education and professional competency (SDG 4), digital media and society (SDG 3), peace, justice, and civic engagement (SDG 16), and climate action through environmental psychology (SDG 13).
The sequence of events included a detailed briefing of research projects to the Guest of Honor and Faculty of Social Sciences by Dr. Arooj Mujeeb, followed by a Strategic Planning Meeting hosted by the Head of the Department of Social Sciences to explore long-term research collaboration. The symposium concluded with a visit to student research displays, showcasing scholarly work and applied research outcomes.
The symposium emphasized emotionally, cognitively, and socially integrated research with policy-relevant, training-focused, and intervention-oriented outcomes tailored to Pakistan’s socio-cultural context. This initiative reflects SZABIST Islamabad’s continued commitment to research excellence, interdisciplinary engagement, and meaningful societal impact.

Canva Poster Exhibition on Environmental and Social Change at SZABIST Islamabad
2025-12-31 08:00 - 17:00
SZABIST University Islamabad hosted an engaging Experiential Learning Activity titled “Canva Poster Exhibition on Environmental and Social Change”. The initiative was designed to empower students to creatively explore pressing environmental and social challenges in Pakistan through digital design, visual storytelling, and the use of Canva and AI-powered tools.
The exhibition highlighted critical issues such as environmental degradation caused by unchecked development, child labor, mental health awareness, corruption, ethical use of social media, plastic and e-waste pollution, and deeply rooted societal taboos. Through creative poster designs, students translated complex real-world problems into impactful visual narratives, encouraging awareness, dialogue, and critical reflection.
The activity strongly aligned with UN Sustainable Development Goal 04 – Quality Education, emphasizing creativity, technology integration, experiential learning, and real-world problem-solving skills. Framed poster displays fostered meaningful discussions among students and faculty, promoting solution-oriented thinking and social responsibility.
The exhibition was organized and facilitated by Sana Asad, who provided hands-on guidance to students in poster design, visual communication, and effective storytelling. The initiative enabled students to enhance their digital literacy, creative thinking, and ability to communicate social messages effectively.
Through such experiential learning initiatives, SZABIST University Islamabad continues to reinforce its commitment to innovative education, digital empowerment, and the development of socially conscious and proactive change-makers.

Design Show 2025 Showcases Creative Excellence at SZABIST Islamabad
2025-12-31 08:00 - 17:00
The Faculty of Media Sciences at SZABIST University Islamabad successfully hosted a creative Design Show , highlighting the artistic talent, innovation, and visual storytelling skills of its students.
The event showcased a diverse range of student work, including graphic design projects, visual communication concepts, branding solutions, and creative design portfolios. Students presented their projects in a professional exhibition-style setting, allowing them to demonstrate their creative thinking, technical expertise, and practical application of design principles.
The Design Show promoted experiential learning by encouraging students to translate theoretical knowledge into real-world creative outputs. Through hands-on engagement, students enhanced their critical thinking, problem-solving abilities, and confidence in presenting ideas through impactful visual design.
By fostering creativity, innovation, and industry-relevant skills, the event reflected SZABIST’s strong commitment to student engagement, experiential learning, and practice-oriented education. Such initiatives continue to empower students to communicate ideas effectively and prepare them for professional careers in the creative and media industries.

SZABIST Media Fest 2026: Celebrating Creativity, Innovation & Media Excellence
2026-01-01 08:00 - 17:00
The Media Department of SZABIST University Islamabad successfully organized Media Fest 2026 on 1 January 2026, celebrating creativity, innovation, and student talent across multiple media disciplines.
The event featured a variety of engaging games, creative stalls, and interactive activities, offering students an exciting platform to showcase their skills, ideas, and artistic expression. A diverse range of paintings, academic projects, short films, teasers, and visual content was displayed, highlighting students’ passion for media, storytelling, and visual communication.
Media Fest 2026 created a fun, inspiring, and collaborative learning environment, encouraging creativity, peer interaction, and hands-on engagement. The festival reflected SZABIST’s strong commitment to experiential learning, creative development, and student-centered education, empowering emerging media professionals to explore and express their creative potential.

Experiential Learning Activity: Marketing Management (4Ps in Practice) at SZABIST Islamabad
2026-01-02 08:00 - 17:00
Welcoming the New Year 2026 with an innovative learning approach, the Department of Management Sciences at SZABIST University Islamabad organized a hands-on, team-based Experiential Learning Activity in the form of a Sandwich Making Competition for MBA and EMBA students on Friday, 02 January 2026.
Conducted under the supervision of Mr. Syed Shahwar Hussain as part of the Marketing Management course, the activity aimed to provide students with a practical understanding of core marketing concepts, particularly the 4Ps of Marketing — Product, Price, Place, and Promotion.
Working in teams, students conceptualized their sandwiches as marketable products by making strategic decisions related to product design, differentiation, pricing strategies, target market selection, and promotional messaging. Participants evaluated ingredient quality, presentation, branding, and customer value while calculating per-unit costs, considering fixed and variable expenses, and setting competitive prices.
The exercise emphasized integrated marketing thinking, encouraging students to align product features with pricing and promotional strategies. By simulating real-world business constraints, the activity enhanced students’ creativity, collaboration, and strategic decision-making skills.
Overall, the competition successfully bridged the gap between marketing theory and practice, providing MBA and EMBA students with a holistic understanding of how marketing decisions are interconnected and executed in real business environments.

Cinematic Saga Hosted by the Faculty of Media Sciences at SZABIST Islamabad
2026-01-03 08:00 - 17:00
The Faculty of Media Sciences at SZABIST University Islamabad successfully hosted Cinematic Saga , celebrating the art of filmmaking, storytelling, and digital media creativity.
The event showcased students’ exceptional talent in film production, direction, cinematography, editing, and screenwriting, providing a dynamic platform to present their creative projects and compelling narratives. Through innovative concepts and technical execution, students demonstrated strong storytelling abilities and hands-on media expertise.
Cinematic Saga encouraged creative collaboration, innovation, and practical learning, allowing students to bring their cinematic visions to life while gaining real-world exposure to filmmaking processes and industry-relevant practices.
By promoting film literacy, media creativity, and professional skill development, the event reflected SZABIST’s commitment to experiential learning, student engagement, and career-oriented education, inspiring the next generation of media and film professionals.

BBA Experiential Learning Activity: Supply Chain Business Model Display Event at SZABIST Islamabad
2026-01-03 08:00 - 17:00
The Department of Management Sciences, in collaboration with SZABIST Administration, successfully organized a Supply Chain Business Model Display Event on 03 January 2026 as part of the BBA Experiential Learning Activity.
Students of BBA 7th and 8th Semester (Marketing & Supply Chain Management) exhibited a variety of stands representing different industry-based supply chain business models. The event showcased innovative business ideas designed to address real-world challenges and respond to emerging market needs.
Students demonstrated strong analytical and entrepreneurial capabilities through detailed market research, financial projections, operational planning, and innovative strategies, attracting the interest of faculty members and industry experts. In addition to business model displays, students also presented self-produced documentaries highlighting their assigned industry segments, adding depth and creativity to their projects.
The event highlighted SZABIST University’s commitment to experiential learning, entrepreneurship, and innovation-driven education. Prof. Dr. Shazia Akhtar (HOD – Management Sciences) visited all the stands and highly appreciated the students’ creativity, professionalism, and effort.
The event was attended by faculty members, industry professionals, and a large number of students from various disciplines. Dr. Muhammad Asif (Dean – Management Sciences) and Dr. Shumaila Zeb (Associate Professor & Program Manager BBA) also commended the students for their outstanding performance and innovative thinking.
The activity was successfully conducted under the supervision of Mr. Omer Ijaz, Course Instructor, ensuring effective coordination and meaningful learning outcomes.

SZABIST Media Sciences Hosts First International Colloquium on AI, Media & Society
2026-01-04 08:00 - 17:00
The Faculty of Media Sciences at SZABIST University Islamabad successfully hosted its First International Colloquium on Sunday, January 04, 2026, bringing together scholars, researchers, and academics to promote knowledge exchange and research-driven academic dialogue.
The colloquium featured a distinguished lineup of national and international keynote speakers, whose thought-provoking insights shaped the academic vision and intellectual depth of the event. Dr. Aamir Jamal, Associate Professor at the Faculty of Social Work, University of Calgary, Canada, shared critical perspectives on the evolving role of universities in the age of Artificial Intelligence.
Renowned academic Prof. Dr. Taimur Ul Hassan highlighted the importance of gatekeeping and the political economy of AI, while international speaker Noprita Herari discussed artificial intelligence and its expanding influence on algorithmic life. A leading academic voice, Dr. Sarah Umer, emphasized the dual role of AI in media and social change, highlighting both its opportunities and challenges.
In the concluding remarks, Prof. Dr. Kamran Azam appreciated the presenters for their valuable research contributions and scholarly publications, acknowledging the significance of their work in advancing contemporary academic discourse. Researchers and presenters shared original studies and peer-reviewed research, contributing meaningful perspectives on AI, media, and society.
The session was guided with academic rigor by Dr. Ali Rana, Head of the Department of Communication and Media Studies at Fatima Jinnah Women University, who served as Session Chair, ensuring scholarly depth and structured discussion. Professor Dr. Muhammad Riaz, Professor of Media Studies, also served as Session Chair, facilitating rigorous engagement and critical dialogue throughout the sessions.
The successful organization of the First International Colloquium reflects SZABIST’s commitment to academic excellence, global collaboration, and research-led discourse in emerging areas of media, artificial intelligence, and social transformation.

Sports Closing Ceremony 2026 at SZABIST University Islamabad
2026-01-04 08:00 - 17:00
SZABIST University Islamabad successfully hosted the Sports Closing Ceremony , marking the conclusion of an energetic, competitive, and engaging sports season on campus.
The ceremony celebrated students’ enthusiastic participation, sportsmanship, and athletic excellence across a wide range of indoor and outdoor sports activities. Winners and participants were acknowledged for their dedication, teamwork, discipline, and outstanding performances throughout the sports events.
The closing ceremony reflected the university’s strong emphasis on physical fitness, leadership development, teamwork, and healthy competition, reinforcing SZABIST’s commitment to holistic student development and an active campus culture.
The event concluded on a positive note, appreciating the collective efforts of students, organizers, and faculty members who contributed to making the sports season a success.

Seminar on Inclusivity in Islam and Unity Through Tolerance at SZABIST Islamabad
2026-01-05 08:00 - 17:00
Students of BSAF, BSBA, and Culture, Art and Society at SZABIST University Islamabad actively participated in an academic seminar titled “Inclusivity in Islam and Unity Through Tolerance: Lessons from Islamic Culture”.
The seminar aimed to enhance students’ understanding of Islamic ethical values, inclusivity, tolerance, and unity, and to highlight their relevance in contemporary society, professional life, and responsible leadership.
The session was organized and coordinated by Mrs. Asma Javed, Faculty Member at SZABIST Islamabad. The seminar featured distinguished guest speakers Prof. Dr. Maimoona Murtaza Malik and Dr. Sami Ullah Zubairi, who shared valuable insights drawn from Islamic teachings, history, and cultural traditions. Their discussions emphasized ethics, social harmony, respect for diversity, and peaceful coexistence.
An interactive Q&A session enabled students to engage directly with the speakers, encouraging thoughtful dialogue and reflection. The seminar served as a meaningful academic experience that connected theoretical learning with moral, cultural, and social awareness, reinforcing SZABIST Islamabad’s commitment to holistic and values-based education.

Capacity Building Hands-on Workshop on Canva & AI Tools at SZABIST Islamabad
2026-01-06 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad organized a professional Capacity Building Hands-on Workshop on Canva and AI-enabled design tools for BBA–1A students. The workshop was conducted under the supervision of Mr. Syed Shahwar Hussain, Course Instructor.
The primary objective of the workshop was to enhance students’ digital creativity and practical design skills through hands-on training in Canva, with a particular focus on the integration of Artificial Intelligence (AI) tools for content creation. The session aimed to bridge the gap between theoretical learning and practical application by enabling students to develop visually compelling academic and professional content.
During the interactive session, students learned to design professional posters, presentations, social media creatives, and visual content using Canva’s advanced features. Special emphasis was placed on AI-assisted design tools, including automated layouts, content suggestions, brand kits, and smart visual enhancements, allowing students to work more efficiently while maintaining creative quality.
The workshop fostered an engaging and collaborative learning environment, encouraging students to experiment with digital tools and apply innovative design thinking.
The session was led by Ms. Laiba Batool, a distinguished visiting faculty member at SZABIST University with nearly three years of experience in both industry and academia. Specializing in Digital Marketing, Human Resource Management, and Supply Chain Management, she shared practical insights, industry-oriented examples, and an interactive teaching approach that greatly enriched the learning experience and ensured active student participation throughout the workshop.
Overall, the workshop proved to be a valuable capacity-building initiative, equipping first-semester BBA students with essential digital, creative, and AI-driven design skills that are increasingly vital in today’s academic and professional environments.

Canva Poster Design Competition for BBA-1 at SZABIST Islamabad
2026-01-08 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad organized a Canva Poster Design Competition for BBA–1A students, under the supervision of Mr. Syed Shahwar Hussain.
The competition provided a creative platform for students to showcase Pakistan’s most pressing environmental and social challenges through innovative digital expression. Using Canva design tools, students demonstrated creativity, visual storytelling, and critical thinking by transforming complex societal issues into impactful poster designs.
The exhibition highlighted students’ growing digital design skills and their ability to communicate meaningful messages through visuals. Dr. Shumaila Zeb, Program Manager BBA, attended the event and highly appreciated the students’ talent, dedication, and creative efforts. She commended the initiative for nurturing creativity alongside business education and reinforcing SZABIST Islamabad’s reputation as an inspiring academic environment for future professionals.
Aligned with the United Nations Sustainable Development Goal (SDG) 04 – Quality Education, the activity strengthened students’ creative capacities, technological literacy, and problem-solving abilities, enabling them to apply classroom learning to real-world contexts.
The Poster Design Competition proved to be a successful experiential learning activity, encouraging innovation, digital competence, and socially responsible thinking among first-year BBA students.

Research Poster Competition Fall 2025 Successfully Held at SZABIST Islamabad
2026-01-15 08:00 - 17:00
The Department of Robotics and Artificial Intelligence at SZABIST University, Islamabad Campus, successfully organized the Research Poster Competition – Fall 2025. The event brought together MS Data Science students, who presented their semester research projects through innovative, visually compelling, and well-structured poster presentations.
The competition aimed to promote research culture, analytical thinking, and effective academic communication, providing students with a professional platform to showcase data-driven solutions and emerging research ideas.
The jury panel comprised distinguished academicians, including Professor Dr. Arif ur Rahman from the Department of Computer Science, Bahria University Islamabad, and Mr. Qamar Abbas, Assistant Professor, Department of Computer Science, International Islamic University Islamabad. The judges highly appreciated the students for their research depth, originality, analytical rigor, and presentation skills.
To recognize excellence, cash prizes were awarded to the top three performers, while certificates of appreciation were presented to all participants in acknowledgment of their dedication and academic efforts.
The Research Poster Competition served as an inspiring academic initiative, enhancing students’ research presentation skills and reinforcing SZABIST’s commitment to experiential learning, innovation, and academic excellence in data science and emerging technologies.

Academic Field Visit to Taxila | Culture, Arts & Society at SZABIST Islamabad
2026-01-19 08:00 - 17:00
As part of its commitment to experiential and interdisciplinary learning, the Department of Social Sciences at SZABIST University Islamabad organized an academic field visit to Taxila for students enrolled in the Culture, Arts & Society course.
The visit offered students a firsthand learning experience at one of Pakistan’s most significant archaeological and historical sites. Students explored the Taxila Museum and major archaeological remains, closely examining Gandhara art, architectural patterns, and material evidence that reflects cultural interaction among the Greek, Mauryan, and Kushan civilizations.
To reinforce learning outcomes, the activity extended beyond the field visit through structured academic report writing and classroom presentations. This enabled students to critically analyze their observations and effectively link theoretical concepts discussed in class with historical and cultural realities observed on site.
Conducted under the academic supervision of Ms. Asma Javed, the field visit highlighted the importance of hands-on, field-based learning in developing critical thinking, cultural awareness, and historical understanding. Such initiatives reflect SZABIST Islamabad’s strong focus on practice-oriented education and its commitment to promoting informed engagement with Pakistan’s rich cultural and civilizational heritage.

Social Science Students Drive Community Impact Through UN SDGs at SZABIST Islamabad
2026-01-19 08:00 - 17:00
Social Science students at SZABIST University Islamabad extended learning beyond the classroom by actively engaging with communities to support the United Nations Sustainable Development Goals (SDGs), including SDG 1 (No Poverty), SDG 3 (Good Health & Well-Being), SDG 4 (Quality Education), and SDG 6 (Clean Water & Sanitation).
As part of their semester-based experiential learning project, students conducted community visits, needs assessments, and awareness sessions with disadvantaged populations in schools, slum areas, and underserved neighborhoods. Their activities included health and hygiene awareness workshops, distribution of hygiene kits, education on clean water and sanitation practices, basic learning support for schoolchildren, and meaningful conversations around poverty, access, and well-being. Recreational and engagement-based activities were also organized to create a supportive and inclusive environment for community members.
Applying their understanding of human behavior, social systems, and community engagement, students designed practical, culturally sensitive, and impact-oriented interventions tailored to real community needs. The project enabled students to develop essential skills such as empathy, leadership, research, teamwork, and problem-solving, while simultaneously empowering communities through awareness, knowledge-sharing, and inclusion.
This initiative highlights SZABIST Islamabad’s commitment to experiential learning and social responsibility, demonstrating how social science education can translate theory into action and transform students into active agents of sustainable social change.

BBA Students Explore the Future of Digital Privacy Through Simulated Focus Group at SZABIST Islamabad
2026-01-20 08:00 - 17:00
Students of BBA–7 at SZABIST University, Islamabad Campus, participated in an interactive and thought-provoking simulated focus group discussion on the theme “The Future of Digital Privacy.” The experiential learning activity was conducted under the academic supervision of Dr. Khansa Zaman as part of applied learning in business and digital ethics.
The simulation featured a structured focus group format, comprising one moderator and four discussants, each representing a distinct perspective: pro-digital privacy, pro-innovation, neutral, and futurist. This diverse representation encouraged balanced discussion and enabled students to critically examine multiple dimensions of digital privacy in a rapidly evolving technological landscape.
During the session, students explored how emerging technologies are reshaping digital lives and increasing concerns around personal data protection. Key issues such as data misuse, digital surveillance, ethical responsibilities of organizations, and the trade-off between innovation and privacy were actively debated. Students reflected on real-world examples, noting that while automated systems enhance efficiency and convenience, they often pose serious challenges to safeguarding sensitive information—reinforcing the importance of privacy as a core element of digital ethics.
The simulated focus group fostered critical thinking, collaboration, analytical reasoning, and ethical awareness among students. It also strengthened their understanding of real-world policy and business challenges related to technology governance and responsible innovation.
The activity demonstrated strong alignment with the United Nations Sustainable Development Goals, particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure), highlighting SZABIST Islamabad’s commitment to experiential learning and future-ready education.

BBA Students Engage in Role-Play Activity on Service Quality and Ethics at SZABIST Islamabad
2026-01-20 08:00 - 17:00
Students of BBA–7 at SZABIST University, Islamabad Campus, took part in an engaging and interactive role-play activity conducted under the supervision of Dr. Khansa Zaman as part of their Services Marketing course.
The experiential learning session focused on key concepts of services marketing, including service failure, service quality, service ethics, and service gaps. Through role-playing exercises, students assumed the roles of service providers and customers, allowing them to experience real-world service scenarios and understand the challenges involved in delivering high-quality and ethical services.
Students navigated situations involving service breakdowns, customer dissatisfaction, and ethical dilemmas, while practicing effective communication, customer handling, and problem-solving strategies. The activity encouraged teamwork, critical thinking, and meaningful discussion, helping students bridge the gap between theoretical knowledge and practical application.
This hands-on learning experience enhanced students’ understanding of emotional intelligence, customer-centric decision-making, and ethical responsibility in service organizations. It also strengthened essential professional skills such as communication, collaboration, and strategic thinking.
The activity aligned with the United Nations Sustainable Development Goals, particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure), reflecting SZABIST Islamabad’s commitment to experiential, industry-relevant education.

Social Science Students Engage with International Migrants Day at SZABIST Islamabad
2026-01-20 08:00 - 17:00
Students from the Departments of Social Sciences and Media Sciences at SZABIST University Islamabad actively participated in the International Migrants Day event, engaging with policymakers, practitioners, media professionals, and storytellers to better understand the lived realities of migration from Pakistan, particularly in relation to education and livelihood opportunities.
Through insightful panel discussions, theatrical performances, and personal migration narratives, students explored key themes such as mobility, aspiration, risk, media representation, and safe migration pathways. The event provided a dynamic applied learning platform where academic concepts from sociology, economics, political science, media studies, and development studies were directly connected to real-world migration experiences.
The interaction with national and international stakeholders enhanced students’ critical thinking, policy literacy, and empathy-driven analysis. The learning experience contributed meaningfully to the understanding of global development challenges and aligned with the United Nations Sustainable Development Goals, including SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), SDG 16 (Peace, Justice, and Strong Institutions), and SDG 17 (Partnerships for the Goals).
This initiative reinforced the importance of evidence-based, ethical, and humane approaches to migration governance while reflecting SZABIST Islamabad’s commitment to experiential learning and socially responsive education.

Faculty Training Session on Conducting Feasibility Analysis for Research & Funded Projects at SZABIST Islamabad
2026-01-21 08:00 - 17:00
The Office of Research, Innovation and Commercialization (ORIC) at SZABIST University, Islamabad Campus, conducted a faculty training session on “Conducting Feasibility Analysis for Research, Consultancy, and Funded Projects” on 21 January 2026.
The session was led by Mr. Ahad Nazir, Associate Research Fellow at the Sustainable Development Policy Institute (SDPI). With extensive experience in technical and financial feasibility analysis, project planning, and project management, Mr. Ahad has worked with leading national and international organizations and regularly serves as a trainer and mentor in feasibility and consultancy-related domains.
Faculty members from multiple departments actively participated in the session, which highlighted the critical role of feasibility analysis in the success of research proposals, consultancy assignments, and funded initiatives. Through practical, real-world examples, participants learned how feasibility studies help funding agencies and stakeholders evaluate project viability, risks, resource requirements, and anticipated impact.
The session encouraged active discussion around proposal development, resource assessment, budgeting considerations, and common challenges faced during project planning and implementation. This capacity-building initiative contributed to strengthening applied research and consultancy practices at SZABIST Islamabad and aligned with SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation & Infrastructure).
The training concluded with an interactive Q&A and experience-sharing segment, followed by the presentation of a token of appreciation to Mr. Ahad Nazir in recognition of his valuable expertise and contribution.
