SZABIST University Islamabad

SZABIST Students Bring Trade Marketing to Life Through Live Retail Experience
2026-07-20 08:00 - 17:00 (Asia/Karachi)
The Department of Management Sciences at SZABIST University Islamabad transformed its Academic Hall into a vibrant marketplace, as students enrolled in the Trade Marketing course participated in a dynamic live retail experience that bridged classroom learning with real-world business practice.
Under the guidance of Sana Asad, students managed every aspect of the retail journey—from product sourcing and route-to-market planning to developing Instagram-ready brand identities and executing customer engagement strategies. The activity provided participants with valuable hands-on experience in applying modern trade marketing concepts within a competitive retail environment.
Each student-led stall featured professional visual merchandising techniques, including eye-level product displays, category blocking, shelf talkers, and price cards designed to influence consumer purchasing decisions at the First Moment of Truth (FMOT). Participants also incorporated behavioral marketing strategies such as scarcity and social proof to create authentic shopping experiences and better understand customer decision-making.
Digital marketing played an equally important role in the activity. Students promoted their brands through targeted social media campaigns before the event to drive visitor engagement, while QR codes placed at each stall enabled real-time customer feedback and performance evaluation. The integration of digital tools with traditional retail practices reflected the evolving landscape of modern trade marketing.
The live marketplace allowed students to experience the complete retail cycle—from attracting customers and building brand awareness to managing sales and evaluating consumer responses. The activity strengthened their practical understanding of merchandising, branding, consumer behavior, and integrated marketing communications.
Through experiential learning initiatives such as this, SZABIST Islamabad continues to equip students with industry-relevant knowledge, practical business skills, and entrepreneurial confidence, preparing them to excel in today’s dynamic retail and marketing landscape.

Brand Story Showcase Brings Consumer Behaviour Concepts to Life at SZABIST Islamabad
2026-07-20 08:00 - 17:00
The Department of Management Sciences at SZABIST University Islamabad hosted Brand Story, an innovative theatrical showcase on, where students of the Consumer Behaviour course transformed marketing concepts into engaging live performances. The event provided a unique experiential learning platform that combined creativity, strategic thinking, and consumer psychology.
Supervised by Sana Asad, students conceptualized, scripted, and performed original skits based on real-world branding challenges. From selecting globally and nationally recognized brands to developing characters and realistic marketing scenarios, participants demonstrated how businesses make strategic branding decisions in today’s competitive marketplace.
The performances featured well-known brands, including Spotify, foodpanda, Hico Ice Cream, Shan Foods, Cheezious, and PakWheels. Students assumed the roles of brand managers and consumer strategists, illustrating how brand perception, emotional connections, and psychological triggers influence consumer decision-making.
Each presentation explored branding from two distinct perspectives. One series of skits portrayed strategic discussions within brand management teams, highlighting the decision-making process behind marketing campaigns. The second followed consumers through their daily routines, demonstrating how brands naturally become part of everyday experiences from morning to evening and shape purchasing behavior over time.
Participants were evaluated on the accuracy of marketing concepts, creativity, storytelling, and their ability to articulate strategic insights during post-performance discussions. Beyond academic assessment, the event fostered collaboration, critical thinking, communication, and presentation skills while creating an engaging environment where theoretical knowledge was transformed into memorable real-world experiences.
Through experiential learning initiatives like Brand Story, SZABIST Islamabad continues to empower students with practical marketing expertise, preparing future business professionals to understand consumer behavior, develop effective brand strategies, and lead innovation in the evolving world of marketing.

SZABIST University Islamabad Signs MoU with Junior Jinnah Trust to Promote Education and Community Engagement
2026-07-21 08:00 - 17:00
SZABIST University Islamabad signed a Memorandum of Understanding (MoU) with Junior Jinnah Trust on 21 July 2026 under the External Relations & Financial Assistance (ERFA) Department, marking the beginning of a collaborative partnership dedicated to advancing education, student development, and community engagement.
The ceremony commenced with opening remarks by Khansa Zaman, who welcomed the participants and emphasized the importance of strategic partnerships in creating meaningful educational and social impact.
The MoU was formally signed by Khusro Pervaiz Khan, Head of Campus, SZABIST University Islamabad, and Muhammad Al Khayyam Nazir, Director of Junior Jinnah Trust. Concluding the ceremony, Mr. Khusro Pervaiz Khan highlighted the significance of collaborative initiatives that expand opportunities for students while contributing to the betterment of society through education and civic engagement.
Following the signing ceremony, representatives from both institutions held a productive discussion on future areas of collaboration. The dialogue focused on Junior Jinnah Trust’s initiatives to support out-of-school children and explored opportunities for SZABIST students to participate in internships, volunteer programs, community outreach activities, and other service-learning initiatives.
The partnership is expected to create valuable experiential learning opportunities that enable students to apply their academic knowledge in real-world settings while making meaningful contributions to community development. By connecting higher education with social responsibility, the collaboration aims to nurture responsible graduates who are equipped to create a positive impact beyond the classroom.
Through partnerships such as this, SZABIST Islamabad continues to strengthen its commitment to academic excellence, community engagement, and sustainable social development by fostering meaningful collaborations that benefit both students and society.
