BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SZABIST University Islamabad - ECPv5.12.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SZABIST University Islamabad
X-ORIGINAL-URL:https://szabist-isb.edu.pk
X-WR-CALDESC:Events for SZABIST University Islamabad
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Karachi
BEGIN:STANDARD
TZOFFSETFROM:+0500
TZOFFSETTO:+0500
TZNAME:PKT
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Asia/Karachi:20251219T080000
DTEND;TZID=Asia/Karachi:20251219T170000
DTSTAMP:20260605T160233
CREATED:20260107T053138Z
LAST-MODIFIED:20260114T045753Z
UID:30749-1766131200-1766163600@szabist-isb.edu.pk
SUMMARY:Guest Speaker Session on Strategic Marketing in the Age of Disruption at SZABIST Islamabad
DESCRIPTION:As part of its Experiential Learning initiative\, SZABIST University Islamabad Campus hosted an insightful guest speaker session for MBA and Executive MBA (EMBA) students on the topic “Strategic Marketing in the Age of Disruption.” \nThe session was delivered by Mr. Abdullah Ishtiaq\, Head of Strategic Operations at SHIBLI\, who shared powerful industry perspectives on how marketing strategies are evolving in today’s rapidly transforming business environment. \nMr. Ishtiaq discussed the fundamental shift from traditional oligopolies to dynamic business ecosystems\, highlighting how established strategies are being challenged by disruptive forces. Key areas of discussion included: \n\nThe rise and dominance of connected product ecosystems\nThe emerging autonomy divide in markets\nThe growing role of Generative AI in customer empowerment\nHow technology is reshaping consumer expectations and strategic decision-making\n\nThe session encouraged critical thinking and strategic reflection\, offering students real-world insights into disruption\, innovation\, and future-ready marketing approaches. Through interactive discussion and practical examples\, students gained a deeper understanding of how organizations must adapt to remain competitive in an era of constant change. \nThe event proved to be highly engaging and thought-provoking\, reinforcing SZABIST Islamabad’s commitment to industry-integrated learning and preparing business leaders for the challenges of the digital economy.
URL:https://szabist-isb.edu.pk/events-calendar/guest-speaker-session-on-strategic-marketing-in-the-age-of-disruption-at-szabist-islamabad/
CATEGORIES:Fall 2025,Sessions
ATTACH;FMTTYPE=image/jpeg:https://szabist-isb.edu.pk/wp-content/uploads/2026/01/598853329_1171177561795357_6355285306679831088_n.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Karachi:20251219T080000
DTEND;TZID=Asia/Karachi:20251219T170000
DTSTAMP:20260605T160233
CREATED:20260107T100102Z
LAST-MODIFIED:20260114T045712Z
UID:30755-1766131200-1766163600@szabist-isb.edu.pk
SUMMARY:BSAF & EMBA Students Visit EBM | Industry–Academia Exposure at SZABIST Islamabad
DESCRIPTION:As part of experiential learning initiatives\, BSAF and Executive MBA (EMBA) students of Business Management and Organizational Behavior from SZABIST University Islamabad visited English Biscuit Manufacturers (EBM)\, gaining valuable industry–academia exposure. \nThe visit was organized under the guidance of Dr. Sundas Azeem\, Assistant Professor\, Department of Management Sciences\, with the objective of bridging classroom learning with real-world organizational practices. Students were accompanied by Dr. Sanaullah Ansari\, who ensured academic engagement throughout the visit. \nDuring the visit\, students gained firsthand insights into: \n\nOrganizational structure and management processes\nOperational excellence in the FMCG sector\nPractical application of business and organizational behavior concepts\nIndustry best practices within one of Pakistan’s leading FMCG organizations\n\nThe interactive exposure enabled students to connect theoretical knowledge with industry realities\, enhancing their understanding of management dynamics\, operational efficiency\, and organizational culture. \nSZABIST Islamabad extends sincere appreciation to English Biscuit Manufacturers (EBM) for their warm hospitality and for sharing valuable insights that enriched students’ learning experience. Such visits reflect SZABIST’s continued commitment to experiential learning\, industry engagement\, and preparing students for professional excellence. \n  
URL:https://szabist-isb.edu.pk/events-calendar/bsaf-emba-students-visit-ebm-industry-academia-exposure-at-szabist-islamabad/
CATEGORIES:Fall 2025,Visits
ATTACH;FMTTYPE=image/jpeg:https://szabist-isb.edu.pk/wp-content/uploads/2026/01/2.jpg
END:VEVENT
END:VCALENDAR