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PRODID:-//SZABIST University Islamabad - ECPv5.12.2//NONSGML v1.0//EN
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METHOD:PUBLISH
X-WR-CALNAME:SZABIST University Islamabad
X-ORIGINAL-URL:https://szabist-isb.edu.pk
X-WR-CALDESC:Events for SZABIST University Islamabad
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BEGIN:VTIMEZONE
TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20200101T000000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20201215
DTEND;VALUE=DATE:20201216
DTSTAMP:20260427T140219
CREATED:20201228T093556Z
LAST-MODIFIED:20201228T093556Z
UID:10414-1607990400-1608076799@szabist-isb.edu.pk
SUMMARY:Sales and Marketing endeavors during  COVID-19 pandemic in the FMCG sector
DESCRIPTION:In order to enhance experiential learning for MBA students\, Mr. Ali Javed Cheema- Regional Key Accounts Manager at Nestle Pakistan Limited was invited as a Guest Speaker. Mr. Ali provided practitioner insights and orchestrated a holistic picture of the industry. \nHe elucidated how FMCG firms revamped their operations during the COVID-19 pandemic\, and how the marketing sphere has been evolved in the Pakistani market. \nDr. Muddasar Ghani Khwaja moderated the session. Students proactively engaged in the session and enquired about the future of marketing endeavors. \nDr. Shazia Akhtar- Program Manager for MBA emphasized the need for industry-academic linkage and appreciates Mr. Ali for providing his critical industrial insights. \nView Gallery
URL:https://szabist-isb.edu.pk/events-calendar/sales-and-marketing-endeavors-during-covid-19-pandemic-in-the-fmcg-sector/
CATEGORIES:Fall 2020,SZABIST Events,Webinar
ATTACH;FMTTYPE=image/jpeg:https://szabist-isb.edu.pk/wp-content/uploads/2020/12/05.jpg
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