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X-WR-CALNAME:SZABIST University Islamabad
X-ORIGINAL-URL:https://szabist-isb.edu.pk
X-WR-CALDESC:Events for SZABIST University Islamabad
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DTSTART:20200101T000000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20201212
DTEND;VALUE=DATE:20201213
DTSTAMP:20260427T120243
CREATED:20201219T064101Z
LAST-MODIFIED:20201219T064308Z
UID:10362-1607731200-1607817599@szabist-isb.edu.pk
SUMMARY:Webinar "Consumer Behavior & Perception"
DESCRIPTION:Webinar on Impact of Experiential Marketing on “Consumer Behavior & Perception” was held on 12-Dec-2020. Students of BBA (Marketing Specialization) attended the session. Guest Speaker for the session was Mr. Imran Raees (CEO / Owner Rewayat Restaurant Chain). \nMr. Imran Raees is a Successful Entrepreneur & SZABIST Alumni having over 12+ years of experience in business management and leadership. \nThe session started with the introduction leading to modern Marketing and Branding strategies adopted by Rewayat Restaurant Chain.  He highlighted the impact of Digital and Social Media Advertising on Consumer Perception / Behavior. Later\, he also discussed the challenges Food Sector currently facing during the Covid’19 pandemic and also shown few visual promotional Advertisements of Rewayat as well. Rewayat Restaurant Chain comprises of 05x branches (G11\, Centaurus Mall\, Giga Mall\, Hunza\, Cloud Kitchen at Satellite Town\, Rwp). \nIn the end\, students asked several questions relating to the Pros & Cons of new venture startups\, business developments\, marketing/branding tactics\, and Customer Relationship Management. \nView Gallery
URL:https://szabist-isb.edu.pk/events-calendar/webinar-consumer-behavior-perception/
CATEGORIES:Fall 2020,SZABIST Events,Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20201212
DTEND;VALUE=DATE:20201213
DTSTAMP:20260427T120243
CREATED:20201221T080605Z
LAST-MODIFIED:20201221T080605Z
UID:10350-1607731200-1607817599@szabist-isb.edu.pk
SUMMARY:HRM – Traditional or Strategic View
DESCRIPTION:Emphasis on giving maximum practical exposure for MBA students while they learn through their ongoing semester\, a specific webinar was arranged on 12th December 2020 through google meet. The topic of the webinar was “HRM – Traditional or Strategic View” featuring a focused discussion on the role of HR as a strategic component within any organization. Guest Speaker Ms. Mehwish Naseem Khan joined the webinar from the UK. Mehwish is a chartered MCIPD\, MSc. & MBA from London school of economics\, UK and Bharia University Pakistan respectively. She is CEO of HR upscale Ltd. \nAn active member of the chartered institute of personal development and a voluntary enterprise adviser\, CIPD. She has experience of 12 years including international experience in strategic HR Roles\, managerial positions\, and generalist roles across multiple countries such as UAE and Pakistan. Moreover global supporting role for KSA\, Oman\, Kuwait\, Iraq\, Algeria\, Egypt\, and Latin America. \nShe has practical exposure in managing recruitment\, organization\, and planning\, leadership programs implementation\, employee retention\, succession planning\, staff development\, conflict resolution. Before founding HR Upscale limited she served Weatherford Drilling International. \nThe topic gained a lot of attention from different semesters of the MBA program at SZABIST Islamabad and the webinar got maximum participation of around 70 students. It was an interactive session which was moderated by Dr. Shazia Akhter – Associate professor and program manager for the MBA program at SZABIST Islamabad and the webinar was organized by Shoaib Farooqui – Visiting Faculty for the MBA program at SZABIST Islamabad. \nThe students asked a lot of interesting questions covering a broader spectrum of managing HR during COVID 19 times\, retention of employees\, organizational culture\, \nand motivating employees. Mehwish shared her experiences while she answered questions from the audience. The key takeaway from the webinar is that the role of HR in the post-COVID 19 scenarios gained a lot of importance as people like to discuss their issues and at the same time organizational leadership sits with HR in interacting with people. \nMehwish emphasized continuous learning for everyone in this very dynamic world. \nView Gallery
URL:https://szabist-isb.edu.pk/events-calendar/hrm-traditional-or-strategic-view/
CATEGORIES:Fall 2020,SZABIST Events,Webinar
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