BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SZABIST University Islamabad - ECPv5.12.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SZABIST University Islamabad
X-ORIGINAL-URL:https://szabist-isb.edu.pk
X-WR-CALDESC:Events for SZABIST University Islamabad
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Karachi
BEGIN:STANDARD
TZOFFSETFROM:+0500
TZOFFSETTO:+0500
TZNAME:PKT
DTSTART:20260101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Asia/Karachi:20260102T080000
DTEND;TZID=Asia/Karachi:20260102T170000
DTSTAMP:20260430T134836
CREATED:20260112T073613Z
LAST-MODIFIED:20260114T044401Z
UID:30904-1767340800-1767373200@szabist-isb.edu.pk
SUMMARY:Experiential Learning Activity: Marketing Management (4Ps in Practice) at SZABIST Islamabad
DESCRIPTION:Welcoming the New Year 2026 with an innovative learning approach\, the Department of Management Sciences at SZABIST University Islamabad organized a hands-on\, team-based Experiential Learning Activity in the form of a Sandwich Making Competition for MBA and EMBA students on Friday\, 02 January 2026. \nConducted under the supervision of Mr. Syed Shahwar Hussain as part of the Marketing Management course\, the activity aimed to provide students with a practical understanding of core marketing concepts\, particularly the 4Ps of Marketing — Product\, Price\, Place\, and Promotion. \nWorking in teams\, students conceptualized their sandwiches as marketable products by making strategic decisions related to product design\, differentiation\, pricing strategies\, target market selection\, and promotional messaging. Participants evaluated ingredient quality\, presentation\, branding\, and customer value while calculating per-unit costs\, considering fixed and variable expenses\, and setting competitive prices. \nThe exercise emphasized integrated marketing thinking\, encouraging students to align product features with pricing and promotional strategies. By simulating real-world business constraints\, the activity enhanced students’ creativity\, collaboration\, and strategic decision-making skills. \nOverall\, the competition successfully bridged the gap between marketing theory and practice\, providing MBA and EMBA students with a holistic understanding of how marketing decisions are interconnected and executed in real business environments.
URL:https://szabist-isb.edu.pk/events-calendar/experiential-learning-activity-marketing-management-4ps-in-practice-at-szabist-islamabad/
CATEGORIES:Fall 2025,Semester Activities
ATTACH;FMTTYPE=image/jpeg:https://szabist-isb.edu.pk/wp-content/uploads/2026/01/612217826_1183953297184450_2241154241692952671_n.jpg
END:VEVENT
END:VCALENDAR