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PRODID:-//SZABIST University Islamabad - ECPv5.12.2//NONSGML v1.0//EN
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X-WR-CALNAME:SZABIST University Islamabad
X-ORIGINAL-URL:https://szabist-isb.edu.pk
X-WR-CALDESC:Events for SZABIST University Islamabad
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TZID:Asia/Karachi
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TZOFFSETFROM:+0500
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Karachi:20250626T080000
DTEND;TZID=Asia/Karachi:20250626T170000
DTSTAMP:20260531T092445
CREATED:20251003T102642Z
LAST-MODIFIED:20260114T111008Z
UID:29752-1750924800-1750957200@szabist-isb.edu.pk
SUMMARY:MBA Experiential Learning Activity – Strategic Marketing Seminar
DESCRIPTION:The MBA Experiential Learning Activity 2025 at SZABIST Islamabad featured an engaging seminar on “Strategic Marketing for Competitive Advantage.” Organized by Dr. Zoya Wajid Satti\, the session aimed to sharpen students’ skills in strategic thinking\, data-driven decision-making\, and customer-centric approaches while promoting ethical marketing practices. \nThe seminar was enriched by the presence of Mr. Usama Yousaf\, Senior Manager IO\, who brought over 11 years of industry expertise — including five years at MAL Pakistan and six years at PARCO GUNVOR LTD (formerly Total Parco). \nThrough his real-world insights\, Mr. Yousaf illustrated how companies apply strategic marketing frameworks to gain a competitive edge. His engaging discussion not only deepened students’ understanding but also bridged the gap between academic learning and corporate practice. \nThe event successfully delivered a practical learning experience\, preparing MBA students to apply their knowledge in solving real-world business challenges.
URL:https://szabist-isb.edu.pk/events-calendar/mba-experiential-learning-activity-strategic-marketing-seminar/
CATEGORIES:Summer 2025
ATTACH;FMTTYPE=image/jpeg:https://szabist-isb.edu.pk/wp-content/uploads/2025/10/523370637_1054043716842076_4966373687550971292_n.jpg
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