- SZABIST University
- 0334-5335479
- hod.ms@szabist-isb.edu.pk
- Street # 09, Plot # 67 Sector H-8/4, Islamabad, Pakistan
Dr. Shazia Akhtar has completed PhD in Human Resource Development from National University of Modern Languages, Islamabad. She is currently HoD and working as a Professor in the Department of Management Sciences at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan.
In this course, organizations learn how to create customer journey maps to understand the customer experience thoroughly. Gain insights into identifying pain points and opportunities, setting up a successful journey mapping program, utilizing tools and techniques for execution, and testing understanding to take actionable steps
1. Explain the characteristics of a customer journey map.
2. Identify the group of people best suited to validate the findings of a customer journey map and to get additional input.
3. Summarize the importance of touchpoints when creating a customer journey map.
4. List the steps in the process of building a customer journey map.
5. Recognize examples of “moments of truth.”
To offer dynamic and comprehensive training programs for professionals, executives and leaders which are helpful in their professional development and further equip them with relevant knowledge, skills and competence to thrive in rapidly evolving global economies.
