Customer Journey Mastery: Enhancing Experience Mapping

Trainer

Dr. Shazia Akhtar

Dr. Shazia Akhtar has completed PhD in Human Resource Development from National University of Modern Languages, Islamabad. She is currently HoD and working as a Professor in the Department of Management Sciences at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan.

Introduction

In this course, organizations learn how to create customer journey maps to understand the customer experience thoroughly. Gain insights into identifying pain points and opportunities, setting up a successful journey mapping program, utilizing tools and techniques for execution, and testing understanding to take actionable steps.

What will you learn?

Explain the characteristics of a customer journey map.
Identify the group of people best suited to validate the findings of a customer journey map and to get additional input.
Summarize the importance of touchpoints when creating a customer journey map.
List the steps in the process of building a customer journey map.
Recognize examples of “moments of truth”

Registrations Details/Process

Kindly provide us details by using the given link:

https://szabist-isb.edu.pk/course/anchoring-and-news-reporting/

Course Details

Department: Media Sciences
Fee : 3000/-
Venue Required: SZABIST Islamabad
Organiser: Mr. Naveed Ullah Hashmi
Organiser's Email: edc@szabist-isb.edu.pk
Last Date of Registration: July 30, 2021
Proposed Start Date: August 8, 2022

Mode of Payment

The mode of payment will be the same as for fee. The fee for the same will be deposited through fee challan in ABL I-8 Markaz Branch.

Payment details:

Account Title: SZABIST ISLAMABAD CAMPUS
Account Number: 0116700100 OR PK02 ABPA 00100058-6368-0030
Bank: ALLIED BANK LIMITED
Branch: ABL I 8 MARKAZ ISLAMABAD
Branch Code: 0947
Swift Code: PK02ABPA (This need to confirm from finance)

Proof of payment may kindly be shared with the EDC/Finance (edc@szabist-isb.edu.pk, finance@szabist-isb.edu.pk)