Seminar on Media Business; Challenges and Opportunities

In the backdrop of the mushroom growth of the media outlets and an increased demand of media professionals Shaheed Zulfikar Ali Bhutto Institute of science and Technology (SZABIST) Islamabad campus has rolled out a series of workshops for its students.

The workshops are being held in view of rising interest of students towards media studies and their eagerness to join this sector after completion of their studies.

The workshops are aimed engaging senior journalists as trainers will give the students a deep insight and understanding about the whole range of electronic, print and online journalism and a guide line to carve a niche for themselves in the booming sector.

First in the series of workshops was a one day training activity led by Ms. Reham Khan a broad cast journalist who remained associated with both national and international media and passed a rich experience and knowledge. She apprised the aspiring journalists of concepts, structure, values and elements of news making.

The professional journalist also guided the students over the safety measures they need to take while practicing journalism in Pakistan, which currently is ranking as a most dangerous country for journalists in the world.

She said excellence in journalism requires deep commitment and constant hard work and only those should join this who have true passion for this job.

Students while interacting with the trainer expressed the desire to develop deep understanding of Mass Communication seeing that the art of communication is absolutely essential to excel in which ever field is adopted.

They were of the view that whatever is marketing, banking, administration or management sciences key to doing an effective job lies in skills of communication.

After this basic training course SZABIST intends to organize a chain of advanced workshops for the students to introduce them to deeper knowledge of high quality journalism .The institution has already introduced a special program Media Planning and Management at MBA and BBA level in order to cater the interest and needs of students.

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