EasyPaisa; Developing Marketing Plan for Corporate Services

SZABIST Business Club (SBC) in coordination with Ms. Shumaila Zeb (Program Manager BBA/BSAF) arranged a seminar on developing marketing plan for corporate services on November 18th, 2015. The Project Manager for Easy Paisa, Mr. Vajeeh Paracha presided over the session.

Mr. Vajeeh thoroughly discussed the complex dynamics of the service industry and the need for a differentiation strategy in the marketing plan. Incorporating the basic marketing tools on a massive scale whilst keeping intact the real time execution of Telenor (easy paisa) countrywide was the basic mantra of the whole discussion.

The students actively participated in the session and gained hands on knowledge of country’s finest cellular enterprise. Mr. Khusro Pervaiz Khan (HOC) handed over the appreciation souvenirs to the guest speaker at the closing.

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