Business & Marketing Expo 2013 at SZABIST

High inflation might have weakened the purchasing power of many common citizens but when it comes to buying delicious food stuffs they seem undeterred by the price hike.

"Business Expo 2013" held at Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) Islamabad Campus brought to light some interesting trends and experiences as the people showing up as guests seemed more interested in buying food items than anything else.

The event was arranged by department of Business Management which was aimed at testing the consumer preferences with regards to setting up small and medium term enterprises. Students of Master in Business Management (MBA) and Bachelor in Business Management (BBA) wanted to assess what could possibly be the most profitable business for them, when they venture into small and medium term business enterprises in the future.

They set up stalls of garments, handi crafts, shoes, food items, crockery, cds & cosmetics

The students, around one hundred in number formed five groups each representing Sindh, Punjab, Balochistan, Khyber Pakhtunkhwa and Gilgit Baltistan and each of these offered extremely unique items particularly handi crafts representing rich and diverse culture of Pakistan.

But nothing could fascinate the guests more than the aroma of Nihari, Haleem, Sindhi Biryani, Kabab, Pulao, Chicken Karahi, Ras Malai and Shahi Tokray.

Not that the food stuff was extra ordinarily cheap but it was perhaps tantalizing delight that could not stop the food lovers from spending generously.

What is more interesting is the fact that the largest numbers of guests were present at book stalls but not to buy anything but only to window shop leaving the poor stall holders somewhat stunned.

Rabia Liaqat students of BBA, who held a book stall said "Knowledge contained in these books would have greatly benefited people but seems like they prefer food over food for thought" Rabia smilingly said.

On the other hand the food stall holders who made good money on the occasion said the lesson that they have drawn from this event in a nut shell is that nothing seems to be in greater demand in the market then delicious food.