
Dr. Shazia Akhtar has completed PhD in Human Resource Development from National University of Modern Languages, Islamabad. She is currently HoD and working as a Professor in the Department of Management Sciences at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan.
Discover the importance of employer branding and how it shapes your ability to attract and retain top talent. Gain insights into integrating inclusion into your employer identity and learn strategies to create a compelling brand message that resonates with ideal candidates.
1. Understand the significance of employer branding in attracting and retaining talent, including its potential return on investment (ROI).
2. Identify key factors influencing your employer brand and recognize gaps that may hinder your ability to attract top talent.
3. Develop strategies to craft authentic brand messaging that promotes inclusivity and fosters a sense of belonging among candidates and employees.